Vice President of Marketing, Health Technology

Career Guide
Leads marketing for a health technology company, setting strategy to grow brand, pipeline, and revenue. Oversees product marketing, demand generation, and communications while ensuring compliant messaging in regulated healthcare markets and partnering closely with sales, product, and clinical teams.

Key Responsibilities

  • Set marketing strategy tied to revenue and pipeline goals
  • Own product positioning, messaging, and go-to-market plans
  • Lead demand generation, ABM, and lifecycle programs
  • Manage brand, PR, thought leadership, and events
  • Partner with sales on territory plans, SLAs, and enablement
  • Ensure HIPAA/FDA-compliant claims and content
  • Build and manage budgets, forecasts, and team performance
  • Track marketing analytics, attribution, and ROI

Career Progression

Can Lead To
Chief Marketing Officer (CMO)
Senior Vice President (SVP) of Marketing
General Manager / Business Unit Leader
Transition Opportunities
Chief Revenue Officer (CRO)
VP/Head of Product Management
Director/VP of Corporate Strategy & Business Development

Common Skill Gaps

Often Missing Skills
HIPAA/FDA-compliant marketing and claims substantiationNavigating healthcare buying groups (payers, providers, IDNs)End-to-end demand gen with forecasting and pipeline accountabilityMarketing automation and CRM integration (Marketo/Salesforce)Clinical and administrative stakeholder product positioning
Development SuggestionsComplete HIPAA/FDA healthcare marketing compliance training; run a Marketo/HubSpot ABM pilot and report pipeline-to-revenue attribution.

Salary & Demand

Median Salary Range
Entry Level$170,000–$220,000
Mid Level$220,000–$290,000
Senior Level$290,000–$400,000
Growth Trend
stable - Exec roles are limited; demand steady as digital health firms mature.

Companies Hiring

Major Employers
UnitedHealth Group (Optum)Teladoc HealthAmwell
Industry Sectors
HealthcareTechnologyMedical Devices & Diagnostics

Recommended Next Steps

1
Earn Marketo Certified Expert (or HubSpot Marketing Software) and build a live automation/ABM use case with measured pipeline impact.
2
Complete Pragmatic Institute PMC and create a full GTM plan (positioning, pricing, launch) for a health tech product; seek feedback from sales and clinical advisors.
3
Join HIMSS/HLTH communities and set informational interviews with 5 health system buyers to sharpen messaging for payer/provider stakeholders.