Vice President of Marketing, Health Technology

Career Guide

Leads marketing for a health technology company, setting strategy to grow brand, pipeline, and revenue. Oversees product marketing, demand generation, and communications while ensuring compliant messaging in regulated healthcare markets and partnering closely with sales, product, and clinical teams.

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Key Responsibilities

Set marketing strategy tied to revenue and pipeline goals
Own product positioning, messaging, and go-to-market plans
Lead demand generation, ABM, and lifecycle programs
Manage brand, PR, thought leadership, and events
Partner with sales on territory plans, SLAs, and enablement
Ensure HIPAA/FDA-compliant claims and content
Build and manage budgets, forecasts, and team performance
Track marketing analytics, attribution, and ROI

Career Progression

Can Lead To

Chief Marketing Officer (CMO)

Senior Vice President (SVP) of Marketing

General Manager / Business Unit Leader

Transition Opportunities

Chief Revenue Officer (CRO)

VP/Head of Product Management

Director/VP of Corporate Strategy & Business Development

Common Skill Gaps

Often Missing Skills

HIPAA/FDA-compliant marketing and claims substantiationNavigating healthcare buying groups (payers, providers, IDNs)End-to-end demand gen with forecasting and pipeline accountabilityMarketing automation and CRM integration (Marketo/Salesforce)Clinical and administrative stakeholder product positioning

Development SuggestionsComplete HIPAA/FDA healthcare marketing compliance training; run a Marketo/HubSpot ABM pilot and report pipeline-to-revenue attribution.

Market Intelligence Report

Vice President of Marketing, Health Technology is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$170,000–$220,000

Mid Level$220,000–$290,000

Senior Level$290,000–$400,000

Growth Trend

stable - Exec roles are limited; demand steady as digital health firms mature.

Companies Hiring

Major Employers

UnitedHealth Group (Optum)Teladoc HealthAmwell

Industry Sectors

HealthcareTechnologyMedical Devices & Diagnostics

Recommended Next Steps

Earn Marketo Certified Expert (or HubSpot Marketing Software) and build a live automation/ABM use case with measured pipeline impact.

Complete Pragmatic Institute PMC and create a full GTM plan (positioning, pricing, launch) for a health tech product; seek feedback from sales and clinical advisors.

Join HIMSS/HLTH communities and set informational interviews with 5 health system buyers to sharpen messaging for payer/provider stakeholders.