Vice President of Marketing, Digital Health

Career Guide

Leads marketing strategy and execution for digital health products and services. Oversees brand, demand generation, and product marketing to drive pipeline and revenue while ensuring compliance with healthcare regulations.

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Key Responsibilities

Own go-to-market strategy and positioning across provider, payer, employer, and consumer segments
Build and scale demand generation and ABM programs to meet pipeline and revenue targets
Lead product marketing: messaging, competitive intel, launch plans, sales enablement
Set and manage marketing budget; track CAC, LTV, and ROI with robust attribution
Oversee brand, PR, and thought leadership to elevate category presence
Partner with Sales, Product, and Regulatory to align roadmap and commercialization
Ensure HIPAA/FDA/FTC-compliant content, campaigns, and data handling
Conduct market research to identify opportunities and refine segmentation

Career Progression

Can Lead To

Senior Vice President (SVP) of Marketing

Chief Marketing Officer (CMO)

Chief Growth Officer

Transition Opportunities

General Manager / Business Unit Leader

Head of Growth / Revenue Marketing

Healthcare Go-to-Market Consultant

Common Skill Gaps

Often Missing Skills

HIPAA-compliant marketing practicesB2B healthcare demand generation at scalePayer/provider segmentation and messagingMarketing performance modeling (CAC, LTV, attribution)ABM and automation platforms (e.g., Marketo, HubSpot)

Development SuggestionsComplete HIPAA and healthcare marketing compliance training; build a pilot ABM program in HubSpot/Marketo tied to Salesforce to learn attribution and pipeline impact.

Market Intelligence Report

Vice President of Marketing, Digital Health is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$185,000

Mid Level$235,000

Senior Level$300,000

Growth Trend

stable - steady need in funded health tech; hiring tied to capital and growth

Companies Hiring

Major Employers

Teladoc HealthAmwellHims & Hers Health

Industry Sectors

Healthcare Technology (Digital Health)Telehealth & Virtual CareConsumer Health & Wellness

Recommended Next Steps

Earn AMA PCM and HubSpot Marketing Software certifications; refresh Google Analytics credentials for GA4.

Create a go-to-market plan and launch brief for a digital health product, including ICPs, messaging for provider and payer segments, and a 90-day demand-gen program with CAC/LTV targets.

Network at HLTH or ViVE and join Health Tech communities; set 5–10 informational interviews with VPs of Marketing at digital health startups.