Vice President of Marketing, Digital Health

Career Guide
Leads marketing strategy and execution for digital health products and services. Oversees brand, demand generation, and product marketing to drive pipeline and revenue while ensuring compliance with healthcare regulations.

Key Responsibilities

  • Own go-to-market strategy and positioning across provider, payer, employer, and consumer segments
  • Build and scale demand generation and ABM programs to meet pipeline and revenue targets
  • Lead product marketing: messaging, competitive intel, launch plans, sales enablement
  • Set and manage marketing budget; track CAC, LTV, and ROI with robust attribution
  • Oversee brand, PR, and thought leadership to elevate category presence
  • Partner with Sales, Product, and Regulatory to align roadmap and commercialization
  • Ensure HIPAA/FDA/FTC-compliant content, campaigns, and data handling
  • Conduct market research to identify opportunities and refine segmentation

Career Progression

Can Lead To
Senior Vice President (SVP) of Marketing
Chief Marketing Officer (CMO)
Chief Growth Officer
Transition Opportunities
General Manager / Business Unit Leader
Head of Growth / Revenue Marketing
Healthcare Go-to-Market Consultant

Common Skill Gaps

Often Missing Skills
HIPAA-compliant marketing practicesB2B healthcare demand generation at scalePayer/provider segmentation and messagingMarketing performance modeling (CAC, LTV, attribution)ABM and automation platforms (e.g., Marketo, HubSpot)
Development SuggestionsComplete HIPAA and healthcare marketing compliance training; build a pilot ABM program in HubSpot/Marketo tied to Salesforce to learn attribution and pipeline impact.

Salary & Demand

Median Salary Range
Entry Level$185,000
Mid Level$235,000
Senior Level$300,000
Growth Trend
stable - steady need in funded health tech; hiring tied to capital and growth

Companies Hiring

Major Employers
Teladoc HealthAmwellHims & Hers Health
Industry Sectors
Healthcare Technology (Digital Health)Telehealth & Virtual CareConsumer Health & Wellness

Recommended Next Steps

1
Earn AMA PCM and HubSpot Marketing Software certifications; refresh Google Analytics credentials for GA4.
2
Create a go-to-market plan and launch brief for a digital health product, including ICPs, messaging for provider and payer segments, and a 90-day demand-gen program with CAC/LTV targets.
3
Network at HLTH or ViVE and join Health Tech communities; set 5–10 informational interviews with VPs of Marketing at digital health startups.