Vice President of Growth Strategy

Career Guide

A Vice President of Growth Strategy sets the direction for how a company increases revenue and market share. This leader identifies the biggest growth opportunities, builds a plan across products, marketing, sales, and partnerships, and ensures teams execute against clear goals and metrics.

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Key Responsibilities

Define the company growth strategy and the annual growth plan
Identify and prioritize growth opportunities across customer segments and markets
Set growth goals and performance metrics with executive leadership
Lead go to market planning for new products and new market entries
Partner with Product to improve customer experience and retention
Partner with Marketing to strengthen acquisition and brand positioning
Partner with Sales to improve pipeline quality and sales efficiency
Build and manage strategic partnerships that drive distribution or revenue
Run growth experiments and scale what works
Own forecasting for key growth drivers and communicate progress to the board
Manage a team of strategy and growth leaders and develop talent
Align budget and resources to the highest impact growth initiatives

Top Skills for Success

Strategic Planning

Market Research

Customer Segmentation

Pricing Strategy

Go To Market Strategy

Revenue Forecasting

Metric Definition

Data Analysis

Experiment Design

Conversion Rate Optimization

Retention Strategy

Cross Functional Leadership

Executive Communication

Stakeholder Management

Partnership Development

Budget Management

Career Progression

Can Lead To

Director of Growth Strategy

Director of Strategy Director of Growth Marketing Director of Revenue Operations Director of Business Development Product Strategy Director

Transition Opportunities

Chief Growth Officer Chief Revenue Officer Chief Operating Officer General Manager Vice President of Marketing Vice President of Product

Common Skill Gaps

Often Missing Skills

Revenue ForecastingPricing StrategySales Process KnowledgeRetention StrategyExperiment DesignPartnership DevelopmentExecutive Communication

Development SuggestionsBuild a portfolio of measurable growth wins. Lead one end to end initiative that improves acquisition, retention, or pricing. Strengthen forecasting by owning a monthly growth review with clear metrics, targets, and actions. Practice executive updates that focus on decisions, tradeoffs, and outcomes.

Market Intelligence Report

Vice President of Growth Strategy is part of the Product, Project & Program Roles - Other category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelUSD 170,000 to 230,000

Mid LevelUSD 230,000 to 320,000

Senior LevelUSD 320,000 to 500,000

Growth Trend

Strong demand in technology, software, and digital first businesses. Hiring remains competitive and is most active at companies scaling revenue, expanding into new markets, or improving retention. Total pay often includes bonus and equity and varies widely by company size and growth stage.

Companies Hiring

Major Employers

AmazonGoogleMicrosoftSalesforceAdobeStripeShopifyUberAirbnbNetflixIntuitHubSpot

Industry Sectors

Software as a ServiceEcommerceFinancial TechnologyConsumer InternetMarketplace PlatformsMedia and StreamingBusiness ServicesHealthcare Technology

Recommended Next Steps

Audit your current growth funnel and identify the top three constraints

Create a one page growth strategy with goals, customer segments, and priority initiatives

Develop a simple forecasting model for key growth drivers and validate it monthly

Run two growth experiments per month and document results and learnings

Partner with Sales and Product leaders to align targets, timelines, and ownership

Build a clear narrative of impact for your resume and interview stories using metrics

Seek a mentor who has led growth at your company stage and industry