Vice President of Ecommerce
Career GuideKey Responsibilities
- Set the ecommerce strategy and revenue goals
- Own online sales performance and profit targets
- Lead digital marketing and customer acquisition strategy
- Improve website and mobile shopping experience
- Oversee product assortment and online merchandising
- Drive conversion rate and average order value improvements
- Manage pricing and promotion strategy for online channels
- Partner with supply chain teams to improve fulfillment performance
- Own customer retention strategy and loyalty initiatives
- Lead ecommerce platform roadmap and technology investments
- Build and manage cross functional teams and agency partners
- Report performance to executive leadership and align stakeholders
Top Skills for Success
Revenue Strategy
Profit Management
Customer Journey Design
Conversion Rate Optimization
Digital Marketing Strategy
Retention Strategy
Merchandising Strategy
Pricing Strategy
Promotion Planning
Analytics and Measurement
Forecasting
Vendor Management
Executive Communication
Cross Functional Leadership
Career Progression
Can Lead To
Chief Digital Officer
Chief Marketing Officer
Chief Growth Officer
Chief Commercial Officer
General Manager
Senior Vice President of Digital
Transition Opportunities
Vice President of Growth
Vice President of Digital Product
Vice President of Customer Experience
Vice President of Omnichannel
Common Skill Gaps
Often Missing Skills
Profit ModelingLifecycle MarketingCustomer SegmentationExperiment DesignAttribution StrategyPlatform Migration LeadershipInventory PlanningFulfillment StrategyFraud Risk ManagementData Governance
Development SuggestionsBuild a strong command of profit drivers, retention, and measurement. Lead at least one end to end initiative that ties site experience changes to profit impact, and create a clear operating rhythm with weekly performance reviews and test plans.
Salary & Demand
Median Salary Range
Entry LevelUSD 160,000 to 220,000
Mid LevelUSD 220,000 to 320,000
Senior LevelUSD 320,000 to 500,000
Growth Trend
Demand remains strong as more revenue shifts online. Hiring is most active in retail, consumer brands, marketplaces, and subscription businesses, with increased expectations around profitability and customer retention.Companies Hiring
Major Employers
AmazonWalmartTargetNikeAdidasAppleLululemonSephoraHome DepotWayfairChewyShopify
Industry Sectors
RetailConsumer GoodsMarketplacesSubscription CommerceFashion and ApparelBeautyConsumer ElectronicsHome and FurnitureGroceryHealth and Wellness
Recommended Next Steps
1
Create a one page ecommerce growth plan with revenue, profit, and customer targets2
Audit the online funnel and prioritize three high impact conversion improvements3
Define a measurement plan with clear key metrics and ownership4
Build a retention roadmap focused on repeat purchase and customer value5
Review pricing and promotion effectiveness and reduce unprofitable discounting6
Align technology roadmap to customer experience and operational needs7
Develop a cross functional operating cadence for merchandising, marketing, and fulfillment8
Prepare a leadership narrative that highlights results, team scale, and business impact