Vice President Market Development

Career Guide

A Vice President of Market Development leads growth by identifying new markets, building partnerships, shaping go to market plans, and scaling revenue. The role blends strategy with execution, aligning sales, marketing, product, and operations to enter new segments and accelerate expansion.

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Key Responsibilities

Define market expansion strategy and growth targets
Identify and prioritize new customer segments and geographies
Build and manage a partner ecosystem
Create go to market plans for new offerings and markets
Lead cross functional launch readiness and execution
Develop pricing and packaging recommendations with leadership
Own pipeline health for expansion initiatives
Negotiate strategic agreements and long term partnerships
Track performance metrics and adjust plans based on results
Hire, coach, and lead market development teams

Top Skills for Success

Market Research

Customer Discovery

Go To Market Strategy

Revenue Forecasting

Partnership Development

Deal Negotiation

Pricing Strategy

Competitive Analysis

Stakeholder Management

Executive Communication

Team Leadership

Performance Management

Career Progression

Can Lead To

Director of Market Development Director of Business Development Director of Strategy Director of Growth

Transition Opportunities

Senior Vice President Growth

Chief Revenue Officer Chief Commercial Officer General Manager

Vice President Strategy

Vice President Partnerships

Common Skill Gaps

Often Missing Skills

Repeatable Growth PlaybooksPartner Program DesignPricing ExecutionSales EnablementMarket Entry Financial ModelingChange ManagementProduct Alignment

Development SuggestionsBuild a portfolio of two to three market launches with measurable outcomes. Strengthen financial modeling and pricing decisions. Practice translating strategy into clear weekly execution plans for teams across sales, marketing, and product.

Market Intelligence Report

Vice President Market Development is part of the Business Development category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry LevelNot typical for this title

Mid LevelUSD 180,000 to 260,000 base, often with bonus and equity

Senior LevelUSD 240,000 to 380,000 base, often with bonus and equity

Growth Trend

Strong demand in software, healthcare, financial services, and clean energy, with hiring tied closely to company growth plans and new product launches.

Companies Hiring

Major Employers

AmazonGoogleMicrosoftSalesforceServiceNowOracleJohnson and JohnsonUnitedHealth GroupJPMorgan ChaseVisaTeslaNextEra Energy

Industry Sectors

Software and cloud servicesHealthcare and life sciencesFinancial servicesRetail and consumer goodsManufacturing and industrialsEnergy and clean technologyTelecommunicationsTransportation and logistics

Recommended Next Steps

Create a one page market entry plan for a target segment with assumptions, channels, and expected revenue

Collect three customer interviews and summarize unmet needs and buying triggers

Map a partner landscape and shortlist ten high value partners with a clear value exchange

Build a 90 day plan focused on pipeline creation, partner activation, and launch milestones

Quantify past impact using metrics such as revenue influenced, new accounts won, and time to launch

Strengthen executive storytelling by presenting a market thesis and trade offs in a concise format