SVP Commercial Strategy

Career Guide

A Senior Vice President of Commercial Strategy sets the direction for how a company grows revenue. The role connects customer needs, pricing, sales planning, and product positioning into a clear plan that improves performance across markets and channels.

Key Responsibilities

Define the commercial growth strategy and multi year revenue plan
Lead market and customer research to identify growth opportunities
Set pricing strategy and discount guidelines
Oversee sales planning, forecasting, and performance targets
Build go to market plans for new products and new regions
Develop customer segmentation and ideal customer profiles
Partner with Sales leadership on territory and account strategy
Align Commercial Strategy with Product, Marketing, Finance, and Operations
Create executive level dashboards for revenue, pipeline, and retention
Drive customer retention strategy and expansion programs
Run competitive analysis and positioning recommendations
Lead and develop a team of strategy leaders and analysts

Top Skills for Success

Strategic Planning

Commercial Analytics

Revenue Forecasting

Pricing Strategy

Customer Segmentation

Go To Market Strategy

Competitive Analysis

Executive Communication

Cross Functional Leadership

Sales Enablement

Customer Retention Strategy

Change Management

Career Progression

Can Lead To

Chief Revenue Officer

Chief Commercial Officer

Chief Strategy Officer

General Manager

President

Transition Opportunities

SVP Sales

SVP Revenue Operations

SVP Marketing Strategy

VP Corporate Development

VP Business Operations

Common Skill Gaps

Often Missing Skills

Enterprise PricingPartner StrategyProduct Led GrowthSales Compensation DesignInternational Expansion StrategyPrivate Equity Operating Rhythm

Development SuggestionsBuild depth in one or two common gaps by leading a real initiative end to end, such as a pricing reset, a new region launch, or a retention turnaround. Pair results with clear metrics, a simple operating cadence, and stakeholder alignment.

Salary & Demand

Median Salary Range

Entry LevelNot typical for this title. Most hires require 15+ years of experience.

Mid LevelUSD 220,000 to 320,000 base salary, often plus bonus and equity

Senior LevelUSD 300,000 to 500,000 base salary, often plus bonus and equity

Growth Trend

Strong demand in technology, healthcare, financial services, and consumer goods. Hiring increases during growth, restructuring, and private equity value creation cycles. Competition is high and roles are fewer than Director and Vice President levels.

Companies Hiring

Major Employers

SalesforceMicrosoftAmazonGoogleOraclePfizerJohnson and JohnsonUnitedHealth GroupCVS HealthJPMorgan ChaseBank of AmericaProcter and Gamble

Industry Sectors

Software and Cloud ServicesHealthcare ServicesPharmaceuticals and Life SciencesFinancial ServicesConsumer Packaged GoodsManufacturingLogistics and TransportationEnergy and UtilitiesTelecommunications

Recommended Next Steps

Audit your last 12 months of outcomes and quantify revenue impact, margin impact, and retention impact

Create a one page commercial strategy narrative that links market insight to specific growth bets

Strengthen pricing skills by owning a pricing review and presenting recommendations to Finance and Sales

Build a repeatable forecasting process with clear definitions and regular review meetings

Develop a customer segmentation model and use it to prioritize accounts and channels

Update your resume and LinkedIn to highlight measurable commercial outcomes and cross functional leadership

Network with Chief Revenue Officer and Chief Financial Officer leaders to understand current hiring priorities

Prepare a portfolio of 2 to 3 strategy case stories that show decision making, tradeoffs, and results