Site Selection Analyst

Career Guide

A Site Selection Analyst helps organizations choose the best locations for new stores, offices, warehouses, clinics, or other facilities. They combine market research, mapping, financial analysis, and stakeholder input to recommend sites that support growth while managing cost and risk.

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Key Responsibilities

Collect and clean location and market data
Analyze trade areas and customer demand
Evaluate competitor presence and market saturation
Build location scoring models and ranking frameworks
Estimate sales potential and revenue lift by site
Assess real estate costs and occupancy economics
Review access, visibility, and traffic patterns
Summarize zoning and permitting constraints
Prepare maps, dashboards, and executive-ready reports
Partner with Real Estate, Finance, Operations, and Leadership on final recommendations

Top Skills for Success

Data Analysis

Statistical Thinking

Market Research

Financial Modeling

Spreadsheet Proficiency

Data Visualization

Geospatial Analysis

Mapping Tools

Location Strategy

Trade Area Analysis

Forecasting

Stakeholder Communication

Career Progression

Can Lead To

Site Selection Manager

Real Estate Strategy Manager

Location Analytics Manager

Market Planning Manager

Network Planning Manager

Transition Opportunities

Business Intelligence Analyst Data Analyst Strategy Analyst

Real Estate Analyst

Supply Chain Analyst

Common Skill Gaps

Often Missing Skills

Geospatial AnalysisMapping ToolsForecastingFinancial ModelingData VisualizationData Quality ManagementStakeholder Communication

Development SuggestionsBuild a small portfolio of site recommendation case studies using public data, strengthen mapping and visualization skills, and practice translating analysis into clear location recommendations with risks and assumptions.

Market Intelligence Report

Site Selection Analyst is part of the Supply Chain Management category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry LevelUSD 55,000 to 75,000

Mid LevelUSD 75,000 to 100,000

Senior LevelUSD 100,000 to 140,000

Growth Trend

Stable to growing demand, driven by retail optimization, logistics network redesign, healthcare expansion, and increased use of location analytics in decision making.

Companies Hiring

Major Employers

WalmartTargetAmazonDollar GeneralStarbucksMcDonaldsCVS HealthWalgreensKrogerHome DepotFedExUPS

Industry Sectors

RetailFood and BeverageGroceryPharmacyLogisticsHealthcareBankingHospitalityCommercial Real Estate

Recommended Next Steps

Create a sample site selection report with a clear recommendation and supporting maps

Learn a mapping tool and practice basic geospatial workflows

Build a simple location scoring model and validate it against known high performing sites

Practice writing executive summaries that focus on decision points and tradeoffs

Network with Real Estate and Market Planning teams to understand how decisions are made

Tailor your resume to highlight analytical impact, not just tasks completed