Senior Marketing Specialist – Retail Campaigns

Career Guide

Plans and runs retail marketing campaigns to drive store and eCommerce sales. Coordinates with merchandising, creative, media, and retailer partners, manages budgets and calendars, and tracks performance to optimize spend and ROI.

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Key Responsibilities

Plan and execute omnichannel retail campaigns across RMNs, paid social, search, email, and in‑store
Develop briefs and coordinate with creative, merchandising, media, and retailer partners
Manage retailer media network buys (e.g., Amazon Ads, Walmart Connect, Roundel)
Own campaign calendars, budgets, and co‑op/trade funds; ensure pacing and ROI
Build dashboards and report performance (e.g., GA4, CRM); generate insights and recommendations
Test and optimize offers, targeting, and creatives via A/B tests and lift studies
Ensure brand and retailer compliance; manage agencies and ad tech vendors

Career Progression

Can Lead To

Marketing Manager

Channel Marketing Manager

Retail Media Manager

Growth Marketing Manager

Transition Opportunities

Ecommerce Marketing Manager

Product Marketing Manager

Brand Manager

Digital Marketing Analyst

Common Skill Gaps

Often Missing Skills

Retail media network campaign setup and optimizationAttribution and incrementality measurement for retail campaignsTrade marketing and co‑op fund planningBudget pacing, forecasting, and ROI modeling

Development SuggestionsComplete Amazon Ads and Walmart Connect training; run a small-budget test campaign and build a GA4 dashboard to analyze results.

Market Intelligence Report

Senior Marketing Specialist – Retail Campaigns is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$55,000–$70,000

Mid Level$70,000–$90,000

Senior Level$90,000–$115,000

Growth Trend

growing | Retail media and eCommerce growth sustain demand for campaign specialists.

Companies Hiring

Major Employers

WalmartTargetProcter & Gamble

Industry Sectors

RetailConsumer Packaged Goods (CPG)Advertising & Marketing

Recommended Next Steps

Earn Google Ads, Meta Blueprint, and Amazon Advertising certifications; complete GA4 attribution coursework

Build a portfolio by running a pilot campaign (e.g., for a local retailer or DTC brand) and document results and learnings

Join retail marketing communities (e.g., Path to Purchase Institute) and network with RMN specialists to learn tooling and best practices