Senior Marketing Campaign Manager

Career Guide
Leads planning and execution of multi-channel marketing campaigns to generate awareness, leads, and revenue. Owns strategy, budgets, timelines, and performance, coordinating creative, content, web, and sales teams to deliver measurable pipeline impact.

Key Responsibilities

  • Develop integrated, multi-channel campaign strategies
  • Define audience segments, positioning, and messaging
  • Plan and manage budgets, forecasts, and pacing
  • Coordinate creative, content, web, and sales enablement assets
  • Launch and optimize email, paid media, social, and web journeys
  • Set KPIs; build dashboards; report ROI and pipeline impact
  • Run A/B tests on ads, emails, and landing pages
  • Manage agencies and vendors; ensure on-time delivery

Career Progression

Can Lead To
Marketing Director
Director of Demand Generation
Head/Director of Growth Marketing
VP of Marketing
Transition Opportunities
Product Marketing Manager
Marketing Operations Manager
CRM/Lifecycle Marketing Manager
Performance/Paid Media Manager

Common Skill Gaps

Often Missing Skills
Multi-touch attribution modelingAdvanced automation workflows in Marketo/HubSpotSQL for campaign and pipeline analysisAccount-based marketing and intent platforms
Development SuggestionsEarn a Marketo or HubSpot certification and build nurture/lead-scoring in a sandbox; complete a SQL-for-marketers course and implement GA4 with disciplined UTM tracking to practice attribution.

Salary & Demand

Median Salary Range
Entry Level$60,000–$75,000
Mid Level$85,000–$110,000
Senior Level$115,000–$145,000
Growth Trend
growing

Companies Hiring

Major Employers
AmazonSalesforceAdobe
Industry Sectors
Technology (SaaS)E-commerce & RetailFinancial ServicesHealthcare

Recommended Next Steps

1
Complete GA4 and Google Ads certifications; build a Looker/Data Studio dashboard showing campaign-to-pipeline impact.
2
Earn Marketo Certified Expert or HubSpot Marketing Software certification and create a multi-step nurture with scoring and sales alerts.
3
Draft a 90-day integrated campaign plan, run a small paid test budget (search + paid social), and publish results as a portfolio case study.