Senior Marketing Campaign Manager

Career Guide

Leads planning and execution of multi-channel marketing campaigns to generate awareness, leads, and revenue. Owns strategy, budgets, timelines, and performance, coordinating creative, content, web, and sales teams to deliver measurable pipeline impact.

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Key Responsibilities

Develop integrated, multi-channel campaign strategies
Define audience segments, positioning, and messaging
Plan and manage budgets, forecasts, and pacing
Coordinate creative, content, web, and sales enablement assets
Launch and optimize email, paid media, social, and web journeys
Set KPIs; build dashboards; report ROI and pipeline impact
Run A/B tests on ads, emails, and landing pages
Manage agencies and vendors; ensure on-time delivery

Career Progression

Can Lead To

Marketing Director

Director of Demand Generation

Head/Director of Growth Marketing

VP of Marketing

Transition Opportunities

Product Marketing Manager

Marketing Operations Manager

CRM/Lifecycle Marketing Manager

Performance/Paid Media Manager

Common Skill Gaps

Often Missing Skills

Multi-touch attribution modelingAdvanced automation workflows in Marketo/HubSpotSQL for campaign and pipeline analysisAccount-based marketing and intent platforms

Development SuggestionsEarn a Marketo or HubSpot certification and build nurture/lead-scoring in a sandbox; complete a SQL-for-marketers course and implement GA4 with disciplined UTM tracking to practice attribution.

Market Intelligence Report

Senior Marketing Campaign Manager is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$60,000–$75,000

Mid Level$85,000–$110,000

Senior Level$115,000–$145,000

Growth Trend

growing

Companies Hiring

Major Employers

AmazonSalesforceAdobe

Industry Sectors

Technology (SaaS)E-commerce & RetailFinancial ServicesHealthcare

Recommended Next Steps

Complete GA4 and Google Ads certifications; build a Looker/Data Studio dashboard showing campaign-to-pipeline impact.

Earn Marketo Certified Expert or HubSpot Marketing Software certification and create a multi-step nurture with scoring and sales alerts.

Draft a 90-day integrated campaign plan, run a small paid test budget (search + paid social), and publish results as a portfolio case study.