Senior Director of Growth

Career Guide

A Senior Director of Growth leads strategies that increase revenue and customer adoption. This role typically owns growth goals across the customer journey, aligns teams around priorities, and uses customer insights and performance data to improve acquisition, retention, and expansion.

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Key Responsibilities

Set growth strategy and quarterly targets tied to revenue and customer outcomes
Lead cross functional planning across marketing, product, sales, and customer success
Identify growth opportunities across acquisition, activation, retention, and expansion
Oversee growth experiments and rollout plans
Improve conversion rates across key customer steps such as sign up, trial, purchase, and renewal
Build and maintain performance reporting and operating rhythms
Manage growth budget and resource allocation
Develop positioning and messaging in partnership with brand and product teams
Partner with analytics teams to define metrics and ensure data quality
Hire, coach, and develop growth leaders and specialists
Coordinate lifecycle communications and customer education
Ensure compliance and responsible data practices in growth programs

Top Skills for Success

Growth Strategy

Revenue Forecasting

Go To Market Planning

Customer Lifecycle Management

Experiment Design

Conversion Rate Optimization

Performance Marketing

Pricing Strategy

Customer Research

Data Fluency

Stakeholder Management

Executive Communication

Team Leadership

Budget Management

Career Progression

Can Lead To

Vice President of Growth

Vice President of Marketing

Vice President of Product

Chief Marketing Officer

Chief Growth Officer

General Manager

Transition Opportunities

Head of Lifecycle Marketing

Head of Revenue Operations

Head of Product Marketing

Business Unit Leader

Common Skill Gaps

Often Missing Skills

Advanced ForecastingPricing and PackagingRetention StrategySales AlignmentExperiment GovernanceAttribution StrategyData Quality Management

Development SuggestionsBuild a simple growth model that connects funnel metrics to revenue, lead a pricing or packaging project, and establish an experiment process with clear prioritization, measurement, and rollout standards.

Market Intelligence Report

Senior Director of Growth is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelNot typical for this role

Mid LevelUSD 180,000 to 250,000 base salary

Senior LevelUSD 250,000 to 350,000 base salary

Growth Trend

Strong demand in technology, subscription services, and consumer brands. Hiring is most active at companies focused on efficient growth, retention, and profitable customer acquisition.

Companies Hiring

Major Employers

GoogleAmazonMicrosoftMetaNetflixUberAirbnbSalesforceShopifyStripeIntuitDoorDash

Industry Sectors

Software as a ServiceEcommerceFinancial TechnologyConsumer InternetMarketplacesMedia and StreamingHealthcare TechnologyEducation Technology

Recommended Next Steps

Create a one page growth strategy with key metrics, target segments, and top bets

Audit the customer journey and identify the highest impact drop offs

Define a core dashboard and weekly review cadence with owners for each metric

Build an experiment backlog with clear hypotheses and success measures

Partner with finance to align targets, budget, and forecasting

Strengthen cross functional alignment through a shared quarterly plan

Develop a hiring plan that matches the growth priorities and skill needs