Retail Media Campaign Manager

Career Guide
A Retail Media Campaign Manager plans, launches, and improves advertising campaigns that run on retailer platforms. The role balances marketing goals, budget management, audience targeting, and performance reporting to drive sales and measurable return on ad spend.

Key Responsibilities

  • Plan campaign strategy aligned to brand and sales goals
  • Set up campaigns across retailer ad platforms
  • Manage budgets, bids, and pacing
  • Build audience targeting based on shopper behavior and product interest
  • Coordinate creative assets and retail requirements
  • Monitor performance daily and identify issues early
  • Run tests on creative, targeting, and bidding
  • Report results and insights to marketing and sales partners
  • Optimize campaigns to improve return on ad spend
  • Ensure tracking, product feeds, and landing pages support campaign success

Top Skills for Success

Campaign Management
Performance Analysis
Budget Management
Media Buying
Retail Media Platforms
Audience Targeting
Keyword Strategy
Product Catalog Management
Experiment Design
Stakeholder Management
Clear Writing
Attention to Detail

Career Progression

Can Lead To
Senior Retail Media Campaign Manager
Retail Media Strategist
Retail Media Team Lead
Ecommerce Marketing Manager
Growth Marketing Manager
Transition Opportunities
Retail Media Account Director
Digital Media Manager
Marketing Analytics Manager
Shopper Marketing Manager
Retail Media Product Manager

Common Skill Gaps

Often Missing Skills
Retail media measurementIncrementality testingFirst party data basicsProduct feed troubleshootingAdvanced ExcelBusiness storytelling
Development SuggestionsBuild a simple reporting dashboard, practice turning weekly performance data into clear recommendations, and learn platform-specific measurement features. Seek projects that include test planning, feed reviews, and presenting results to sales and brand partners.

Salary & Demand

Median Salary Range
Entry Level$60,000 to $85,000
Mid Level$85,000 to $120,000
Senior Level$120,000 to $160,000
Growth Trend
Strong growth. Retail media is expanding quickly as brands shift budgets toward measurable, shopper-based advertising on retailer sites and apps.

Companies Hiring

Major Employers
Amazon AdsWalmart ConnectInstacart AdsTarget RoundelKroger Precision MarketingAlbertsons Media CollectiveBest Buy AdsCriteoCitrusAdEpsilon
Industry Sectors
RetailersConsumer packaged goods brandsAdvertising agenciesMarketing services firmsTechnology platforms

Recommended Next Steps

1
Learn one major retail media platform and complete its training
2
Create a repeatable campaign launch checklist
3
Build a weekly performance report template with clear metrics
4
Run a small A B test on creative or targeting and document results
5
Partner with ecommerce teams to review product detail pages and availability
6
Practice presenting outcomes and next steps in a short monthly readout