Retail Media Campaign Manager

Career Guide

A Retail Media Campaign Manager plans, launches, and improves advertising campaigns that run on retailer platforms. The role balances marketing goals, budget management, audience targeting, and performance reporting to drive sales and measurable return on ad spend.

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Key Responsibilities

Plan campaign strategy aligned to brand and sales goals
Set up campaigns across retailer ad platforms
Manage budgets, bids, and pacing
Build audience targeting based on shopper behavior and product interest
Coordinate creative assets and retail requirements
Monitor performance daily and identify issues early
Run tests on creative, targeting, and bidding
Report results and insights to marketing and sales partners
Optimize campaigns to improve return on ad spend
Ensure tracking, product feeds, and landing pages support campaign success

Top Skills for Success

Campaign Management

Performance Analysis

Budget Management

Media Buying

Retail Media Platforms

Audience Targeting

Keyword Strategy

Product Catalog Management

Experiment Design

Stakeholder Management

Clear Writing

Attention to Detail

Career Progression

Can Lead To

Senior Retail Media Campaign Manager

Retail Media Strategist

Retail Media Team Lead

Ecommerce Marketing Manager

Growth Marketing Manager

Transition Opportunities

Retail Media Account Director

Digital Media Manager

Marketing Analytics Manager

Shopper Marketing Manager

Retail Media Product Manager

Common Skill Gaps

Often Missing Skills

Retail media measurementIncrementality testingFirst party data basicsProduct feed troubleshootingAdvanced ExcelBusiness storytelling

Development SuggestionsBuild a simple reporting dashboard, practice turning weekly performance data into clear recommendations, and learn platform-specific measurement features. Seek projects that include test planning, feed reviews, and presenting results to sales and brand partners.

Market Intelligence Report

Retail Media Campaign Manager is part of the Digital Marketing category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$60,000 to $85,000

Mid Level$85,000 to $120,000

Senior Level$120,000 to $160,000

Growth Trend

Strong growth. Retail media is expanding quickly as brands shift budgets toward measurable, shopper-based advertising on retailer sites and apps.

Companies Hiring

Major Employers

Amazon AdsWalmart ConnectInstacart AdsTarget RoundelKroger Precision MarketingAlbertsons Media CollectiveBest Buy AdsCriteoCitrusAdEpsilon

Industry Sectors

RetailersConsumer packaged goods brandsAdvertising agenciesMarketing services firmsTechnology platforms

Recommended Next Steps

Learn one major retail media platform and complete its training

Create a repeatable campaign launch checklist

Build a weekly performance report template with clear metrics

Run a small A B test on creative or targeting and document results

Partner with ecommerce teams to review product detail pages and availability

Practice presenting outcomes and next steps in a short monthly readout