Project Manager – Marketing Agency

Career Guide

Leads planning and delivery of creative and marketing campaigns in an agency. Coordinates scope, timelines, budgets, resources, and approvals across account, creative, media, and production teams to deliver assets on time and within budget while meeting client objectives.

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Key Responsibilities

Define scope, timelines, budgets, and resourcing for campaigns
Build and maintain detailed project plans and schedules
Coordinate briefs, reviews, and approvals across functional teams
Manage vendors/production partners for photo, video, and digital deliverables
Track status, risks, and change requests; drive issue resolution
Ensure deliverables meet brand and client requirements on time and on budget
Report progress and run post-mortems to capture lessons learned

Career Progression

Can Lead To

Senior Marketing Project Manager

Program Manager (Marketing/Creative)

PMO Manager – Agency

Transition Opportunities

Account Manager (Agency Client Services)

Marketing Operations Manager

Creative Producer / Digital Producer

Common Skill Gaps

Often Missing Skills

Creating and managing scopes of work and change ordersResource/traffic management across creative and media teamsEstimating and tracking production budgets for photo/video/digitalIntegrated campaign workflow from brief to launch across channelsHands-on fluency with agency PM tools and dashboards

Development SuggestionsComplete an agency-focused PM course/capstone to build SOWs, timelines, and budgets, and run a small pro-bono campaign for a nonprofit using Asana/Wrike to practice dashboards, approvals, and change control.

Market Intelligence Report

Project Manager – Marketing Agency is part of the Project Management category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$55,000–$70,000

Mid Level$75,000–$95,000

Senior Level$100,000–$130,000

Growth Trend

growing | Digital ad growth and multi-channel campaigns sustain rising PM demand

Companies Hiring

Major Employers

WPPPublicis GroupeOmnicom Group

Industry Sectors

Advertising & Marketing ServicesTechnologyConsumer Goods & Retail

Recommended Next Steps

Earn a CSM or PMP/PMI-ACP and complete a capstone building a brief, RACI, timeline, and SOW for an integrated campaign.

Get hands-on: volunteer or freelance-manage a small multi-channel campaign; use Asana/Wrike and produce status reports and post-mortems.

Build domain fluency: take a GA4 fundamentals course and learn estimating for video/paid social; add artifacts to a portfolio site.