Project Manager – Marketing Agency

Career Guide
Leads planning and delivery of creative and marketing campaigns in an agency. Coordinates scope, timelines, budgets, resources, and approvals across account, creative, media, and production teams to deliver assets on time and within budget while meeting client objectives.

Key Responsibilities

  • Define scope, timelines, budgets, and resourcing for campaigns
  • Build and maintain detailed project plans and schedules
  • Coordinate briefs, reviews, and approvals across functional teams
  • Manage vendors/production partners for photo, video, and digital deliverables
  • Track status, risks, and change requests; drive issue resolution
  • Ensure deliverables meet brand and client requirements on time and on budget
  • Report progress and run post-mortems to capture lessons learned

Career Progression

Can Lead To
Senior Marketing Project Manager
Program Manager (Marketing/Creative)
PMO Manager – Agency
Transition Opportunities
Account Manager (Agency Client Services)
Marketing Operations Manager
Creative Producer / Digital Producer

Common Skill Gaps

Often Missing Skills
Creating and managing scopes of work and change ordersResource/traffic management across creative and media teamsEstimating and tracking production budgets for photo/video/digitalIntegrated campaign workflow from brief to launch across channelsHands-on fluency with agency PM tools and dashboards
Development SuggestionsComplete an agency-focused PM course/capstone to build SOWs, timelines, and budgets, and run a small pro-bono campaign for a nonprofit using Asana/Wrike to practice dashboards, approvals, and change control.

Salary & Demand

Median Salary Range
Entry Level$55,000–$70,000
Mid Level$75,000–$95,000
Senior Level$100,000–$130,000
Growth Trend
growing | Digital ad growth and multi-channel campaigns sustain rising PM demand

Companies Hiring

Major Employers
WPPPublicis GroupeOmnicom Group
Industry Sectors
Advertising & Marketing ServicesTechnologyConsumer Goods & Retail

Recommended Next Steps

1
Earn a CSM or PMP/PMI-ACP and complete a capstone building a brief, RACI, timeline, and SOW for an integrated campaign.
2
Get hands-on: volunteer or freelance-manage a small multi-channel campaign; use Asana/Wrike and produce status reports and post-mortems.
3
Build domain fluency: take a GA4 fundamentals course and learn estimating for video/paid social; add artifacts to a portfolio site.