Omnichannel Marketing Coordinator

Career Guide
Coordinates cross-channel marketing campaigns so customers have a consistent experience across email, SMS, app, web, social, and in‑store. Schedules and launches campaigns, segments audiences, tracks results, and partners with creative, merchandising, and operations to deliver on brand goals.

Key Responsibilities

  • Build and manage cross‑channel campaign calendars
  • Execute email/SMS/app pushes and schedule social/web placements
  • Segment audiences and run A/B tests to improve engagement
  • Coordinate creative assets and ensure message consistency
  • Tag campaigns (UTM) and track KPIs in analytics dashboards
  • QA customer journeys and troubleshoot sends/links/landing pages
  • Ensure compliance with CAN‑SPAM/TCPA and data privacy policies
  • Report performance and recommend optimizations to stakeholders

Career Progression

Can Lead To
Omnichannel Marketing Manager
CRM/Lifecycle Marketing Manager
Marketing Operations Manager
Transition Opportunities
Email Marketing Specialist
Digital Marketing Analyst
Ecommerce Marketing Specialist
Marketing Operations Specialist

Common Skill Gaps

Often Missing Skills
Hands‑on use of marketing automation platforms (e.g., SFMC, Braze, Klaviyo)GA4 setup and campaign attribution analysisDesigning and interpreting A/B and multivariate testsCRM‑driven audience segmentation and personalizationEmail deliverability and SMS/TCPA compliance practices
Development SuggestionsComplete vendor courses (Trailhead for SFMC or Braze Academy) and build a sample cross‑channel journey; run a small GA4‑tracked campaign with A/B test and document results.

Salary & Demand

Median Salary Range
Entry Level$45,000–$58,000
Mid Level$60,000–$75,000
Senior Level$78,000–$95,000
Growth Trend
growing — Retailers and DTC brands investing in integrated journeys across channels

Companies Hiring

Major Employers
TargetMacy’sBest Buy
Industry Sectors
Retail & EcommerceConsumer Packaged Goods (CPG)Technology

Recommended Next Steps

1
Earn GA4 certification and implement UTM tracking on a personal or volunteer project, then report results.
2
Complete Salesforce Marketing Cloud Email Specialist or Braze Certified Marketer to validate platform skills.
3
Create a portfolio piece: plan, execute, and analyze a 3‑channel campaign (email/SMS/app or web) with segmentation and A/B test.