Omnichannel Marketing Coordinator

Career Guide

Coordinates cross-channel marketing campaigns so customers have a consistent experience across email, SMS, app, web, social, and in‑store. Schedules and launches campaigns, segments audiences, tracks results, and partners with creative, merchandising, and operations to deliver on brand goals.

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Key Responsibilities

Build and manage cross‑channel campaign calendars
Execute email/SMS/app pushes and schedule social/web placements
Segment audiences and run A/B tests to improve engagement
Coordinate creative assets and ensure message consistency
Tag campaigns (UTM) and track KPIs in analytics dashboards
QA customer journeys and troubleshoot sends/links/landing pages
Ensure compliance with CAN‑SPAM/TCPA and data privacy policies
Report performance and recommend optimizations to stakeholders

Career Progression

Can Lead To

Omnichannel Marketing Manager

CRM/Lifecycle Marketing Manager

Marketing Operations Manager

Transition Opportunities

Email Marketing Specialist

Digital Marketing Analyst

Ecommerce Marketing Specialist

Marketing Operations Specialist

Common Skill Gaps

Often Missing Skills

Hands‑on use of marketing automation platforms (e.g., SFMC, Braze, Klaviyo)GA4 setup and campaign attribution analysisDesigning and interpreting A/B and multivariate testsCRM‑driven audience segmentation and personalizationEmail deliverability and SMS/TCPA compliance practices

Development SuggestionsComplete vendor courses (Trailhead for SFMC or Braze Academy) and build a sample cross‑channel journey; run a small GA4‑tracked campaign with A/B test and document results.

Market Intelligence Report

Omnichannel Marketing Coordinator is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$45,000–$58,000

Mid Level$60,000–$75,000

Senior Level$78,000–$95,000

Growth Trend

growing — Retailers and DTC brands investing in integrated journeys across channels

Companies Hiring

Major Employers

TargetMacy’sBest Buy

Industry Sectors

Retail & EcommerceConsumer Packaged Goods (CPG)Technology

Recommended Next Steps

Earn GA4 certification and implement UTM tracking on a personal or volunteer project, then report results.

Complete Salesforce Marketing Cloud Email Specialist or Braze Certified Marketer to validate platform skills.

Create a portfolio piece: plan, execute, and analyze a 3‑channel campaign (email/SMS/app or web) with segmentation and A/B test.