Marketing Analytics Coordinator
Career GuideKey Responsibilities
- Pull campaign performance data from marketing platforms
- Maintain recurring performance reports and dashboards
- Track key marketing metrics such as leads, conversions, and cost
- Validate data quality and fix basic tracking issues
- Support campaign testing by recording results and outcomes
- Summarize insights for weekly and monthly stakeholder updates
- Coordinate with marketing and sales teams to align on definitions and goals
- Document reporting processes and data sources
Top Skills for Success
Excel
SQL
Data Visualization
Reporting
Marketing Metrics
Campaign Tracking
Data Quality Checks
Attention to Detail
Communication
Stakeholder Management
Career Progression
Can Lead To
Marketing Analyst
Digital Marketing Analyst
Performance Marketing Analyst
Marketing Operations Specialist
Business Intelligence Analyst
Transition Opportunities
Growth Marketing Manager
Marketing Analytics Manager
Marketing Operations Manager
Product Analyst
Data Analyst
Common Skill Gaps
Often Missing Skills
SQLDashboard BuildingAttribution BasicsExperiment DesignTag ManagementData GovernanceForecasting
Development SuggestionsStrengthen reporting fundamentals first, then add SQL and dashboard skills. Practice turning campaign data into clear recommendations. Build a small portfolio with two to three dashboards and short written insights that show impact.
Salary & Demand
Median Salary Range
Entry LevelUSD 45,000 to 60,000
Mid LevelUSD 60,000 to 80,000
Senior LevelUSD 80,000 to 100,000
Growth Trend
Steady growth. Demand is supported by continued investment in performance marketing, measurement, and the need to prove return on marketing spend.Companies Hiring
Major Employers
AmazonGoogleMicrosoftSalesforceAdobeAccentureDeloitteWalmartTargetHubSpot
Industry Sectors
EcommerceSoftware as a serviceRetailFinancial servicesHealthcareConsumer packaged goodsMedia and entertainmentMarketing agenciesEducation technologyTravel and hospitality
Recommended Next Steps
1
Create a weekly marketing performance report template with clear metric definitions2
Build one dashboard that tracks a full funnel from impressions to revenue3
Learn SQL basics and practice writing queries on sample marketing tables4
Audit tracking for one campaign and document gaps and fixes5
Run one simple test and report results with a clear conclusion6
Prepare a portfolio with dashboards, a short case study, and a one page summary of insights7
Review job postings and map required skills to a focused learning plan