Marketing Analytics and Reporting Analyst

Career Guide

A Marketing Analytics and Reporting Analyst turns marketing data into clear reporting and practical insights. The role focuses on tracking campaign performance, explaining what is driving results, and helping teams make better decisions about budget, targeting, and messaging.

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Key Responsibilities

Build and maintain recurring marketing performance reports
Track campaign results across key channels
Define and monitor marketing key performance indicators
Ensure data quality for marketing metrics
Create dashboards for stakeholders
Analyze customer acquisition and conversion trends
Measure marketing return on investment
Support campaign testing analysis
Provide insights to improve targeting and creative performance
Communicate findings in clear written summaries
Partner with marketing teams on reporting needs
Document metric definitions and reporting standards

Top Skills for Success

SQL

Excel

Dashboard Development

Data Visualization

Marketing Metrics

Campaign Performance Analysis

Attribution Analysis

Web Analytics

Data Quality Management

Stakeholder Communication

Experiment Design

Basic Statistics

Career Progression

Can Lead To

Senior Marketing Analytics Analyst

Marketing Insights Manager

Growth Analytics Lead

Marketing Operations Manager

Business Intelligence Analyst

Transition Opportunities

Product Analyst

Data Analyst

Revenue Operations Analyst

Customer Analytics Analyst

Data Scientist

Common Skill Gaps

Often Missing Skills

Attribution ModelingData ModelingAnalytics EngineeringForecastingStorytelling With DataTagging StrategyPrivacy Compliance Basics

Development SuggestionsStrengthen SQL and dashboard ownership, practice turning analysis into decisions, learn attribution approaches, and build a small portfolio that shows campaign reporting, insight summaries, and measurable business impact.

Market Intelligence Report

Marketing Analytics and Reporting Analyst is part of the Business Intelligence category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry LevelUSD 60,000 to 80,000

Mid LevelUSD 80,000 to 110,000

Senior LevelUSD 110,000 to 145,000

Growth Trend

Steady growth. Demand remains strong as companies increase spending on performance marketing and require clearer measurement and reporting.

Companies Hiring

Major Employers

AmazonGoogleMetaMicrosoftSalesforceAdobeShopifyWalmartTargetUberAirbnbDoorDash

Industry Sectors

TechnologyEcommerceRetailFinancial ServicesMediaHealthcareConsumer GoodsTravelEducation TechnologyBusiness Software

Recommended Next Steps

Create a KPI framework for a sample marketing funnel and document metric definitions

Build a dashboard that tracks spend, conversions, and return on investment

Practice SQL queries for campaign, channel, and cohort reporting

Run a simple experiment analysis using before and after results

Audit tracking and data quality in a mock analytics setup

Write one page insight briefs that recommend clear actions based on results