Market Research and Pricing Advisor

Career Guide

A Market Research and Pricing Advisor helps an organization understand customers, competitors, and market trends, then turns those insights into pricing guidance that supports growth and profitability. The role blends research, data analysis, and stakeholder communication to recommend price levels, discount approaches, and packaging options.

Browse All Roles

Key Responsibilities

Plan and run market research to understand customer needs and willingness to pay
Track competitor pricing, promotions, and product positioning
Analyze sales performance and price sensitivity to identify pricing opportunities
Build pricing recommendations for new products, renewals, and product updates
Support discount and promotion rules to reduce inconsistent pricing
Create simple dashboards and reports that explain pricing performance
Partner with sales, product, and finance to align pricing decisions with business goals
Test pricing changes and measure impact after launch
Maintain clear documentation for pricing logic and assumptions

Top Skills for Success

Market Research

Pricing Strategy

Competitive Analysis

Data Analysis

Excel

SQL

Forecasting

Experiment Design

Survey Design

Customer Segmentation

Financial Acumen

Stakeholder Management

Presentation Skills

Storytelling

Career Progression

Can Lead To

Market Research Analyst

Pricing Analyst

Revenue Analyst

Business Analyst

Commercial Analyst

Transition Opportunities

Senior Pricing Manager

Revenue Operations Manager

Product Marketing Manager

Commercial Strategy Manager

Director of Pricing Strategy

Director of Market Insights

Common Skill Gaps

Often Missing Skills

Price Elasticity AnalysisConjoint AnalysisA B TestingValue MessagingDiscount GovernanceData VisualizationRevenue Modeling

Development SuggestionsBuild a small pricing portfolio using public datasets or internal examples. Practice one research method deeply, such as survey research, then add one pricing method, such as elasticity analysis. Share results as a one page pricing recommendation with assumptions, risks, and a measurement plan.

Market Intelligence Report

Market Research and Pricing Advisor is part of the Market Research category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry LevelUSD 60,000 to 85,000

Mid LevelUSD 85,000 to 120,000

Senior LevelUSD 120,000 to 170,000

Growth Trend

Steady demand. Hiring is supported by increased focus on revenue growth, tighter budget scrutiny, and more frequent pricing updates across many industries.

Companies Hiring

Major Employers

AmazonWalmartTargetProcter and GambleUnileverPepsiCoNestleSalesforceAdobeMicrosoftPfizerUnitedHealth Group

Industry Sectors

RetailConsumer Packaged GoodsSoftwareTelecommunicationsHealthcareFinancial ServicesManufacturingTravelEnergy

Recommended Next Steps

Create a repeatable competitor price tracker and summarize weekly learnings

Run a simple willingness to pay survey and write a clear insight brief

Build a pricing model in Excel that links price changes to volume and margin

Learn basic SQL to pull sales, pricing, and discount data reliably

Develop a dashboard that shows price, discount rate, and margin trends

Practice presenting pricing recommendations with tradeoffs and next steps

Collect two pricing case studies to discuss in interviews