Intranet Content Manager
Career GuideKey Responsibilities
- Plan and maintain the intranet content calendar
- Write, edit, and publish internal news and announcements
- Create and enforce content standards and style guidelines
- Review and improve existing pages for clarity and accuracy
- Organize pages so employees can find information quickly
- Coordinate with subject matter experts to gather updates
- Manage approvals and publishing workflows
- Track content performance and employee feedback
- Ensure content meets accessibility expectations
- Support intranet launches, migrations, and redesigns
- Train contributors on intranet tools and content practices
- Maintain governance for page ownership and review cycles
Top Skills for Success
Editorial Writing
Copy Editing
Plain Language Communication
Stakeholder Management
Project Management
Change Management
Content Strategy
Content Governance
Information Architecture
Search Optimization
Content Auditing
Analytics Interpretation
Accessibility Practices
Content Management Systems
Career Progression
Can Lead To
Intranet Manager
Internal Communications Manager
Content Strategist
Digital Workplace Manager
Knowledge Manager
Transition Opportunities
Employee Experience Specialist
Change Communications Lead
User Experience Writer
Web Content Lead
Communications Business Partner
Common Skill Gaps
Often Missing Skills
Intranet GovernanceInformation ArchitectureSearch OptimizationAccessibility PracticesAnalytics InterpretationWorkflow DesignContent Auditing
Development SuggestionsBuild a simple governance model with page owners and review dates. Practice structuring information using clear page templates. Learn basic search tuning using top queries and failed searches. Run a quarterly content audit and report what to update, merge, or retire. Use accessibility checklists and write in plain language. Define a small set of success measures and review them monthly.
Salary & Demand
Median Salary Range
Entry LevelUS$55,000 to US$75,000
Mid LevelUS$75,000 to US$105,000
Senior LevelUS$105,000 to US$140,000
Growth Trend
Steady demand. Hiring is supported by hybrid work, internal communications needs, and ongoing intranet modernization, with stronger demand in larger organizations and regulated industries.Companies Hiring
Major Employers
MicrosoftGoogleAmazonIBMAccentureDeloitteJPMorgan ChaseBank of AmericaUnitedHealth GroupKaiser PermanentePfizerJohnson and JohnsonWalmartTargetBoeing
Industry Sectors
TechnologyProfessional ServicesFinancial ServicesHealthcarePharmaceuticalsRetailManufacturingGovernmentHigher EducationEnergy
Recommended Next Steps
1
Create a small intranet content audit and propose improvements2
Build a content calendar template and a publishing workflow3
Draft intranet writing standards and a page template library4
Learn the organization’s content management system and permissions model5
Set up basic reporting for page views, search terms, and feedback6
Partner with Human Resources and Information Technology on high-traffic pages7
Collect employee feedback through short surveys and usability checks8
Develop a portfolio with before and after page examples