Integrated Marketing Coordinator

Career Guide

Plans and coordinates cross-channel marketing campaigns, keeping timelines, assets, and messaging aligned across email, social, web, events, and paid media. Tracks performance, manages creative trafficking and approvals, and supports day-to-day campaign execution with internal teams and vendors.

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Key Responsibilities

Coordinate and traffic assets for multi-channel campaigns
Maintain campaign calendars and timelines
Build and QA emails, landing pages, and social posts
Set up UTM tracking and monitor GA4 dashboards
Compile weekly performance reports and insights
Liaise with creative, product, sales, and external vendors
Manage budgets, POs, and invoice tracking for campaigns

Career Progression

Can Lead To

Marketing Specialist

Integrated Marketing Manager

Brand Marketing Manager

Transition Opportunities

Content Marketing Specialist

Social Media Manager

Email Marketing Specialist

Marketing Project Coordinator

Common Skill Gaps

Often Missing Skills

Hands-on marketing automation (HubSpot/Marketo) setup and workflowsGA4 reporting and UTM strategy for attributionHTML/CSS for email templates and landing pagesCampaign budget tracking and basic ROI analysis

Development SuggestionsComplete GA4 and HubSpot Academy courses, then run a small integrated campaign (email + social + landing page) for a local business or nonprofit to build a metrics-backed portfolio.

Market Intelligence Report

Integrated Marketing Coordinator is part of the Digital Marketing category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$48,000–$58,000

Mid Level$60,000–$75,000

Senior Level$75,000–$90,000

Growth Trend

growing — Omnichannel and digital campaign demand sustains hiring across industries.

Companies Hiring

Major Employers

AmazonThe Walt Disney CompanyPublicis Groupe

Industry Sectors

Advertising & Marketing ServicesTechnologyConsumer Goods & Retail

Recommended Next Steps

Earn GA4 and HubSpot Inbound certifications and apply them in a capstone project that includes UTM-tagged ads, email, and a landing page.

Build a portfolio by coordinating a volunteer or freelance campaign; include briefs, calendars, assets, and a post-campaign report.

Join the American Marketing Association (AMA) and attend local events to meet hiring managers and find project-based experience.