Integrated Marketing Coordinator

Career Guide
Plans and coordinates cross-channel marketing campaigns, keeping timelines, assets, and messaging aligned across email, social, web, events, and paid media. Tracks performance, manages creative trafficking and approvals, and supports day-to-day campaign execution with internal teams and vendors.

Key Responsibilities

  • Coordinate and traffic assets for multi-channel campaigns
  • Maintain campaign calendars and timelines
  • Build and QA emails, landing pages, and social posts
  • Set up UTM tracking and monitor GA4 dashboards
  • Compile weekly performance reports and insights
  • Liaise with creative, product, sales, and external vendors
  • Manage budgets, POs, and invoice tracking for campaigns

Career Progression

Can Lead To
Marketing Specialist
Integrated Marketing Manager
Brand Marketing Manager
Transition Opportunities
Content Marketing Specialist
Social Media Manager
Email Marketing Specialist
Marketing Project Coordinator

Common Skill Gaps

Often Missing Skills
Hands-on marketing automation (HubSpot/Marketo) setup and workflowsGA4 reporting and UTM strategy for attributionHTML/CSS for email templates and landing pagesCampaign budget tracking and basic ROI analysis
Development SuggestionsComplete GA4 and HubSpot Academy courses, then run a small integrated campaign (email + social + landing page) for a local business or nonprofit to build a metrics-backed portfolio.

Salary & Demand

Median Salary Range
Entry Level$48,000–$58,000
Mid Level$60,000–$75,000
Senior Level$75,000–$90,000
Growth Trend
growing — Omnichannel and digital campaign demand sustains hiring across industries.

Companies Hiring

Major Employers
AmazonThe Walt Disney CompanyPublicis Groupe
Industry Sectors
Advertising & Marketing ServicesTechnologyConsumer Goods & Retail

Recommended Next Steps

1
Earn GA4 and HubSpot Inbound certifications and apply them in a capstone project that includes UTM-tagged ads, email, and a landing page.
2
Build a portfolio by coordinating a volunteer or freelance campaign; include briefs, calendars, assets, and a post-campaign report.
3
Join the American Marketing Association (AMA) and attend local events to meet hiring managers and find project-based experience.