Hospitality Marketing Director
Career GuideKey Responsibilities
- Set marketing strategy aligned to business goals such as occupancy, average daily rate, and event revenue
- Lead brand positioning and messaging across all guest touchpoints
- Plan and manage integrated campaigns across email, social media, search, and partnerships
- Oversee website content, booking path improvements, and conversion performance
- Manage reputation marketing, including review response standards and guest feedback themes
- Direct loyalty marketing and retention programs to increase repeat visits
- Coordinate promotional calendars with operations, events, and seasonal demand
- Manage agency and vendor relationships, including creative, media, and public relations
- Own the marketing budget, forecasting, and return on investment reporting
- Lead and develop the marketing team, including hiring, coaching, and performance reviews
Top Skills for Success
Brand Strategy
Campaign Planning
Digital Advertising
Search Engine Optimization
Email Marketing
Social Media Strategy
Content Strategy
Website Optimization
Marketing Analytics
Customer Insight
Budget Management
Stakeholder Management
Team Leadership
Partnership Development
Event Marketing
Career Progression
Can Lead To
Vice President of Marketing
Head of Marketing
Brand Director
Commercial Director
General Manager
Transition Opportunities
Revenue Management Director
Customer Experience Director
Loyalty Marketing Director
Public Relations Director
Growth Marketing Director
Common Skill Gaps
Often Missing Skills
Revenue Management CollaborationPerformance MarketingCustomer Relationship ManagementMarketing AttributionConversion Rate OptimizationPricing and Promotion StrategyFirst Party Data StrategyMarketing OperationsCreative TestingPresentation to Executive Leadership
Development SuggestionsBuild a portfolio of 3 to 5 campaigns with clear goals, spend, channels, and results. Partner closely with revenue management on pacing reports and promotional plans. Strengthen analytics by owning a monthly performance review that ties marketing activity to bookings and revenue. Improve operational impact by auditing the booking journey and implementing a short list of conversion improvements.
Salary & Demand
Median Salary Range
Entry LevelUSD 85,000 to 115,000
Mid LevelUSD 115,000 to 160,000
Senior LevelUSD 160,000 to 230,000
Growth Trend
Steady demand. Hiring is strongest for candidates who can show measurable booking growth, strong digital marketing performance, and experience working closely with revenue and operations teams.Companies Hiring
Major Employers
Marriott InternationalHiltonHyattIHG Hotels and ResortsAccorWyndham Hotels and ResortsFour Seasons Hotels and ResortsRitz CarltonMGM Resorts InternationalCaesars EntertainmentExpedia GroupBooking Holdings
Industry Sectors
Hotels and ResortsRestaurants and Food Service GroupsCasinos and Entertainment ResortsCruise and Tour OperatorsVacation Rentals and Property ManagementTravel Technology and Online Booking PlatformsConference Centers and Event VenuesCountry Clubs and Private Membership Clubs
Recommended Next Steps
1
Create a one page marketing scorecard that tracks bookings, revenue, cost per booking, and repeat guest rate2
Run a 30 day audit of the website booking path and prioritize the top 5 conversion fixes3
Design a seasonal campaign calendar with themes, offers, and channel plans for the next 6 months4
Build a reputation marketing playbook covering review response guidelines and escalation steps5
Refresh the media plan to include test budgets and clear success metrics for each channel6
Strengthen leadership readiness by documenting team goals, roles, and development plans7
Update your resume and portfolio to quantify impact using bookings, revenue, and conversion metrics