Head of Retail Media Solutions

Career Guide

Leads the strategy, product, and commercialization of a retailer’s media solutions, turning first‑party shopper data and media inventory into advertising offerings for brands. Owns revenue growth, product roadmap, measurement, and partnerships across sales, marketing, product, data, and tech.

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Key Responsibilities

Define retail media strategy, roadmap, and revenue targets
Own P&L, pricing, and packaging for ad solutions
Develop and launch onsite, offsite, and CTV/partner media products
Establish measurement framework (incrementality, MMM/MTA) and reporting
Build partnerships with brands, agencies, and ad tech platforms
Enable sales with go‑to‑market materials and performance narratives
Ensure data governance, privacy compliance, and audience quality

Career Progression

Can Lead To

VP of Retail Media

GM, Retail Media Network

Chief Revenue Officer (Advertising)

Transition Opportunities

Product Director, Ad Platforms

Head of Ad Operations & Monetization

Head of eCommerce Partnerships

Head of Marketing Technology (MarTech)

Common Skill Gaps

Often Missing Skills

End‑to‑end retail media productization and packagingClean room and first‑party data activation know‑howCommercial pricing and revenue forecasting for mediaIncrementality testing design and interpretationProgrammatic supply and demand integrations

Development SuggestionsComplete IAB/Amazon Ads/Edge Academy programs and lead a small pilot that activates first‑party audiences with a holdout test to produce a measurable case study.

Market Intelligence Report

Head of Retail Media Solutions is part of the Digital Marketing category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$150,000–$190,000

Mid Level$190,000–$250,000

Senior Level$250,000–$350,000

Growth Trend

rapidly_growing — Retail media spend is surging as retailers monetize first‑party data

Companies Hiring

Major Employers

WalmartTargetKroger

Industry Sectors

Retail & eCommerceAdvertising & MarketingTechnology

Recommended Next Steps

Earn IAB DMSC and Amazon Ads certifications; complete The Trade Desk Edge Academy ‘Trading Essentials’.

Build a retail media product playbook (inventory map, pricing, targeting, measurement plan) and validate via a pilot with 1–2 brand partners.

Network with RMN leaders at Groceryshop/NRF and target Director‑level RMN or Ad Product roles as a bridge step.