Often Missing SkillsClear partner selection criteriaRepeatable partner onboardingPartner performance measurementForecast accuracyInternal alignment across sales and productContract risk awarenessPartner marketing execution
Development SuggestionsBuild a simple partner scorecard, standardize onboarding, and set quarterly targets for each major partner. Strengthen negotiation through role play and post deal reviews. Improve measurement by defining a small set of metrics and reviewing them with partners on a regular cadence.