Head of Content Strategy

Career Guide
The Head of Content Strategy is responsible for overseeing the development, management, and execution of a company's content strategy. This role involves leading a team of content creators, strategists, and editors to ensure content aligns with brand messaging, engages target audiences, and supports overall business goals.

Key Responsibilities

  • Define and implement content strategy aligned with short-term and long-term marketing targets.
  • Collaborate with marketing and design teams to plan and develop site content, style, and layout.
  • Manage content distribution to online channels and social media platforms to increase web traffic.

Top Skills for Success

Content Creation
SEO and Analytics
Leadership

Career Progression

Can Lead To
Director of Marketing
Chief Marketing Officer
Transition Opportunities
VP of Content
Chief Content Officer

Common Skill Gaps

Often Missing Skills
Data-driven decision makingAdvanced SEO techniques
Development SuggestionsPursue courses in digital analytics and advanced SEO, and participate in workshops to enhance data interpretation skills.

Salary & Demand

Median Salary Range
Entry Level$80,000 - $100,000
Mid Level$100,000 - $130,000
Senior Level$130,000 - $160,000
Growth Trend
The demand for Heads of Content Strategy is on the rise as more companies recognize the importance of strategic content in building brand presence and driving engagement.

Companies Hiring

Major Employers
GoogleAmazon
Industry Sectors
TechnologyMedia

Recommended Next Steps

1
Attend industry conferences and networking events to connect with leaders in content strategy.
2
Enroll in leadership development programs to enhance management skills.

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