Head of Commercial Strategy, MedTech

Career Guide

Leads commercial strategy for medical technology portfolios, defining go-to-market, pricing, and market access to drive revenue and adoption. Oversees product launches, forecasting, partnerships, and sales/marketing alignment using market and financial analysis.

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Key Responsibilities

Define portfolio go-to-market strategy and segmentation
Set pricing, packaging, and market access strategies
Lead launch planning and commercialization roadmaps
Own revenue forecasting, pipeline analytics, and KPIs
Oversee channel and distributor strategy and partnerships
Conduct competitive intelligence and market research
Align sales, marketing, clinical, and regulatory for execution

Career Progression

Can Lead To

Chief Commercial Officer (CCO)

VP, Strategy & Business Development

General Manager / Business Unit Leader

Transition Opportunities

Product Management Leader

Market Access Director

Corporate Development / M&A (MedTech)

Common Skill Gaps

Often Missing Skills

Reimbursement and market access for devices (coding, coverage, payment)Device-specific pricing strategy (capital, disposables, service)Salesforce/BI-driven forecasting and pipeline analyticsDistributor management and international market entry

Development SuggestionsComplete Professional Pricing Society CPP coursework and an ISPOR/AMCP market access course; lead a cross-functional launch project and build a Tableau/Power BI dashboard using Salesforce data.

Market Intelligence Report

Head of Commercial Strategy, MedTech is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$115,000 - $145,000

Mid Level$150,000 - $200,000

Senior Level$225,000 - $300,000

Growth Trend

growing

Companies Hiring

Major Employers

MedtronicAbbottStryker

Industry Sectors

Medical Devices & DiagnosticsDigital Health & Health ITHealthcare Consulting

Recommended Next Steps

Earn the Certified Pricing Professional (CPP) and take an ISPOR short course on market access for devices.

Develop a portfolio piece: a GTM plan with TAM/SAM, pricing model, and launch KPI dashboard (Tableau/Power BI).

Network in MedTech (AdvaMed/The MedTech Conference, DeviceTalks) and conduct 8–10 informational interviews with commercial leaders.