Head of Brand Strategy (Digital Health/Tech)

Career Guide

Leads brand vision for a digital health/tech company—defining positioning, messaging, and architecture across channels. Drives research‑based strategy, creative and campaigns, governance, and measurement, partnering with product, growth, sales, and compliance to build trust and demand.

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Key Responsibilities

Define brand positioning, architecture, and messaging
Lead market/consumer research to inform strategy
Develop integrated brand campaigns and GTM plans
Establish brand KPIs, dashboards, and measurement
Oversee brand governance, guidelines, and assets
Guide creative direction and content strategy
Manage agencies, partners, and brand budget

Career Progression

Can Lead To

VP of Marketing

Chief Marketing Officer (CMO)

Chief Brand Officer

VP, Brand & Communications

Transition Opportunities

Director of Product Marketing

Growth Marketing Lead

Customer Experience (CX) Director

Corporate Communications/PR Director

Common Skill Gaps

Often Missing Skills

Healthcare regulatory compliance for marketing (FDA/OPDP, HIPAA)Brand measurement and analytics (brand tracking, MMM)Complex go-to-market planning across channelsBrand architecture and portfolio strategy

Development SuggestionsComplete HIPAA/FDA promotional compliance courses and audit recent brand work for gaps; run a small-scale brand tracking study and build a KPI dashboard to practice measurement.

Market Intelligence Report

Head of Brand Strategy (Digital Health/Tech) is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$130,000-$170,000

Mid Level$170,000-$220,000

Senior Level$220,000-$300,000

Growth Trend

growing - Digital health expansion and DTC models elevate brand leadership demand

Companies Hiring

Major Employers

Teladoc HealthUnitedHealth Group (Optum)Hims & Hers Health

Industry Sectors

HealthcareTechnologyDigital Health & Telemedicine

Recommended Next Steps

Assemble 2–3 case studies demonstrating positioning, architecture, and GTM for a health tech product; publish on a portfolio site.

Earn AMA PCM (Brand) and Google Analytics (GA4) to validate brand and measurement skills.

Join digital health communities and events to network with marketing leaders and source advisory or fractional brand projects.