Head of Brand Strategy (Digital Health/Tech)

Career Guide
Leads brand vision for a digital health/tech company—defining positioning, messaging, and architecture across channels. Drives research‑based strategy, creative and campaigns, governance, and measurement, partnering with product, growth, sales, and compliance to build trust and demand.

Key Responsibilities

  • Define brand positioning, architecture, and messaging
  • Lead market/consumer research to inform strategy
  • Develop integrated brand campaigns and GTM plans
  • Establish brand KPIs, dashboards, and measurement
  • Oversee brand governance, guidelines, and assets
  • Guide creative direction and content strategy
  • Manage agencies, partners, and brand budget

Career Progression

Can Lead To
VP of Marketing
Chief Marketing Officer (CMO)
Chief Brand Officer
VP, Brand & Communications
Transition Opportunities
Director of Product Marketing
Growth Marketing Lead
Customer Experience (CX) Director
Corporate Communications/PR Director

Common Skill Gaps

Often Missing Skills
Healthcare regulatory compliance for marketing (FDA/OPDP, HIPAA)Brand measurement and analytics (brand tracking, MMM)Complex go-to-market planning across channelsBrand architecture and portfolio strategy
Development SuggestionsComplete HIPAA/FDA promotional compliance courses and audit recent brand work for gaps; run a small-scale brand tracking study and build a KPI dashboard to practice measurement.

Salary & Demand

Median Salary Range
Entry Level$130,000-$170,000
Mid Level$170,000-$220,000
Senior Level$220,000-$300,000
Growth Trend
growing - Digital health expansion and DTC models elevate brand leadership demand

Companies Hiring

Major Employers
Teladoc HealthUnitedHealth Group (Optum)Hims & Hers Health
Industry Sectors
HealthcareTechnologyDigital Health & Telemedicine

Recommended Next Steps

1
Assemble 2–3 case studies demonstrating positioning, architecture, and GTM for a health tech product; publish on a portfolio site.
2
Earn AMA PCM (Brand) and Google Analytics (GA4) to validate brand and measurement skills.
3
Join digital health communities and events to network with marketing leaders and source advisory or fractional brand projects.