Head of Brand Partnerships

Career Guide

Leads the strategy and execution of brand partnership revenue, building pipelines, negotiating high-value deals, and managing key accounts. Oversees a team to package offerings, close partnerships, and measure performance against growth targets.

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Key Responsibilities

Set partnership strategy and revenue targets
Build and manage enterprise deal pipeline
Negotiate and close multi-channel sponsorships
Develop pricing, packaging, and go-to-market collateral
Oversee contract terms, compliance, and renewals
Lead account management and partner success
Forecast revenue and report on performance
Manage and coach partnerships/sales team

Career Progression

Can Lead To

VP, Brand Partnerships

Head of Business Development

Chief Revenue Officer (CRO)

Transition Opportunities

Enterprise Sales Director

Head of Sponsorships

Head of Influencer Marketing

Strategic Alliances Director

Common Skill Gaps

Often Missing Skills

Structuring complex, multi-year sponsorshipsPricing and valuing partnership assets across channelsMedia/creator ecosystem fluency and measurementExecutive-level negotiation and objection handlingForecasting accuracy and pipeline rigor in CRM

Development SuggestionsComplete IAB DMSC and build a portfolio of 2–3 mock partnership packages with pricing, KPI frameworks, and contracts; then use a CRM (e.g., Salesforce trial) to model a pipeline and produce a forecast and QBR deck.

Market Intelligence Report

Head of Brand Partnerships is part of the Revenue Partnerships category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$110,000 - $150,000

Mid Level$150,000 - $210,000

Senior Level$210,000 - $300,000

Growth Trend

growing

Companies Hiring

Major Employers

TikTokSnap Inc.Condé Nast

Industry Sectors

Advertising & MarketingMedia & EntertainmentTechnology (Social/Platforms)Consumer Goods & Retail

Recommended Next Steps

Earn the IAB Digital Media Sales Certification (DMSC) and apply concepts by drafting sample proposals and insertion orders.

Join industry groups (IAB, ANA) and set 5–10 informational interviews with partnership leaders at media, creator, or retail media firms.

Build a KPI toolkit: learn brand lift, ROAS, and MMM/MTA basics; create a dashboard mockup in Looker Studio or Tableau using sample data.