Group Sales Coordinator

Career Guide

A Group Sales Coordinator supports a sales team that sells services or event space to groups. The role focuses on organizing requests, preparing proposals, coordinating details across departments, and keeping customer and booking information accurate so the sales process runs smoothly.

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Key Responsibilities

Respond to group inquiries and route leads to the right sales manager
Prepare quotes, proposals, and contracts using approved templates
Schedule site visits and coordinate meeting logistics
Maintain accurate customer and booking records in the sales system
Track deadlines, deposits, and required paperwork
Coordinate with operations teams to confirm availability and service details
Support event planning handoffs by sharing confirmed requirements
Create simple reports on pipeline status, bookings, and activity
Assist with billing support tasks such as purchase orders and invoicing coordination
Handle customer communication for updates, reminders, and documentation requests

Top Skills for Success

Customer Service

Written Communication

Time Management

Attention to Detail

Organization

Calendar Management

Problem Solving

Relationship Building

Sales Administration

Proposal Writing

Contract Coordination

Sales System Management

Spreadsheet Skills

Event Operations Awareness

Career Progression

Can Lead To

Sales Coordinator

Sales Administrator

Events Coordinator Reservations Coordinator Catering Coordinator

Transition Opportunities

Group Sales Manager

Event Manager Catering Sales Manager

Conference Services Manager

Revenue Analyst Sales Operations Specialist

Common Skill Gaps

Often Missing Skills

NegotiationRevenue Management BasicsContract ReadingData ReportingUpsellingProcess Improvement

Development SuggestionsAsk to shadow a sales manager on negotiations, take ownership of one weekly pipeline report, and partner with finance or operations to learn billing and service workflows. Build a small portfolio of proposals and email templates that show clear communication and accuracy.

Market Intelligence Report

Group Sales Coordinator is part of the Event Hospitality category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelUSD 38,000 to 48,000

Mid LevelUSD 48,000 to 60,000

Senior LevelUSD 60,000 to 75,000

Growth Trend

Steady demand in hospitality, venues, and corporate events. Hiring tends to increase in strong travel and conference seasons, and in markets with high tourism and convention activity.

Companies Hiring

Major Employers

Marriott InternationalHiltonHyattIHG Hotels and ResortsWyndham Hotels and ResortsAccorFour Seasons Hotels and ResortsOmni Hotels and ResortsLive Nation EntertainmentASM Global

Industry Sectors

Hotels and resortsConvention centersEvent venuesCatering companiesTour operatorsCruise linesCorporate events teamsDestination management companies

Recommended Next Steps

Update your resume with measurable coordination outcomes such as proposal volume, response time, and booking support

Create a simple tracking system for deadlines and share it with your team to demonstrate process leadership

Improve sales system skills by learning lead stages, activity logging, and report creation

Practice contract basics by reviewing common clauses with a manager and keeping a personal checklist

Request cross training with events, catering, or reservations to strengthen operational knowledge

Prepare for advancement by leading one small group booking from inquiry to handoff under supervision