Email Marketing Coordinator
Career GuideKey Responsibilities
- Build and schedule email campaigns in an email service platform
- Coordinate campaign timelines with marketing, design, and product teams
- Format and proof email content for accuracy and brand consistency
- Manage subscriber lists, segments, and audience targeting
- Set up basic automation such as welcome emails and follow up emails
- Run quality checks across links, personalization fields, and mobile layout
- Track campaign results including opens, clicks, and conversions
- Maintain a testing plan and document test results
- Support deliverability by monitoring bounces, spam complaints, and list hygiene
- Ensure compliance with email privacy and consent requirements
- Maintain a campaign calendar and organize creative assets
- Compile weekly or monthly performance reports for stakeholders
Top Skills for Success
Copy Editing
Project Coordination
Attention to Detail
Stakeholder Communication
Performance Reporting
Email Campaign Setup
Email Automation
Audience Segmentation
A B Testing
Email Deliverability Basics
HTML Email Basics
CRM Data Hygiene
Career Progression
Can Lead To
Email Marketing Specialist
Lifecycle Marketing Specialist
Marketing Operations Specialist
CRM Specialist
Transition Opportunities
Lifecycle Marketing Manager
CRM Manager
Marketing Automation Manager
Growth Marketing Manager
Common Skill Gaps
Often Missing Skills
Lifecycle StrategyDeliverability TroubleshootingAutomation DesignData AnalysisPersonalization StrategyExperiment Design
Development SuggestionsBuild a small portfolio of campaign examples, document test plans and results, learn one major email platform well, and practice turning performance metrics into clear recommendations.
Salary & Demand
Median Salary Range
Entry Level$45,000 to $60,000
Mid Level$60,000 to $80,000
Senior Level$80,000 to $105,000
Growth Trend
Steady demand. Hiring is strongest at companies with subscription revenue, ecommerce, and lifecycle marketing programs. Expectations are rising for automation and measurement skills.Companies Hiring
Major Employers
KlaviyoMailchimpHubSpotSalesforceShopifyAmazonWalmartTargetInstacartDoorDashSpotifyAdobe
Industry Sectors
EcommerceRetailConsumer packaged goodsSoftware as a serviceMedia and entertainmentFinancial servicesHealthcareEducationTravel and hospitalityNonprofit
Recommended Next Steps
1
Create a portfolio with three to five campaign examples including goal, audience, and results2
Learn one email platform deeply and earn a platform certification3
Build a simple automation flow and document the logic and triggers4
Run two A B tests and summarize the outcome and next action5
Practice basic HTML email edits and quality assurance checks6
Create a reporting template that tracks key metrics and insights7
Review email compliance rules and create a checklist for approvals8
Ask to own a recurring campaign and improve it over three sends