Email Marketing Coordinator

Career Guide

An Email Marketing Coordinator supports the planning, building, and performance tracking of email campaigns that help a business engage customers and drive sales. The role blends creative execution with careful attention to data, timing, and list quality.

Browse All Roles

Key Responsibilities

Build and schedule email campaigns in an email service platform
Coordinate campaign timelines with marketing, design, and product teams
Format and proof email content for accuracy and brand consistency
Manage subscriber lists, segments, and audience targeting
Set up basic automation such as welcome emails and follow up emails
Run quality checks across links, personalization fields, and mobile layout
Track campaign results including opens, clicks, and conversions
Maintain a testing plan and document test results
Support deliverability by monitoring bounces, spam complaints, and list hygiene
Ensure compliance with email privacy and consent requirements
Maintain a campaign calendar and organize creative assets
Compile weekly or monthly performance reports for stakeholders

Top Skills for Success

Copy Editing

Project Coordination

Attention to Detail

Stakeholder Communication

Performance Reporting

Email Campaign Setup

Email Automation

Audience Segmentation

A B Testing

Email Deliverability Basics

HTML Email Basics

CRM Data Hygiene

Career Progression

Can Lead To

Email Marketing Specialist

Lifecycle Marketing Specialist

Marketing Operations Specialist

CRM Specialist

Transition Opportunities

Lifecycle Marketing Manager

CRM Manager

Marketing Automation Manager

Growth Marketing Manager

Common Skill Gaps

Often Missing Skills

Lifecycle StrategyDeliverability TroubleshootingAutomation DesignData AnalysisPersonalization StrategyExperiment Design

Development SuggestionsBuild a small portfolio of campaign examples, document test plans and results, learn one major email platform well, and practice turning performance metrics into clear recommendations.

Salary & Demand

Median Salary Range

Entry Level$45,000 to $60,000

Mid Level$60,000 to $80,000

Senior Level$80,000 to $105,000

Growth Trend

Steady demand. Hiring is strongest at companies with subscription revenue, ecommerce, and lifecycle marketing programs. Expectations are rising for automation and measurement skills.

Companies Hiring

Major Employers

KlaviyoMailchimpHubSpotSalesforceShopifyAmazonWalmartTargetInstacartDoorDashSpotifyAdobe

Industry Sectors

EcommerceRetailConsumer packaged goodsSoftware as a serviceMedia and entertainmentFinancial servicesHealthcareEducationTravel and hospitalityNonprofit

Recommended Next Steps

Create a portfolio with three to five campaign examples including goal, audience, and results

Learn one email platform deeply and earn a platform certification

Build a simple automation flow and document the logic and triggers

Run two A B tests and summarize the outcome and next action

Practice basic HTML email edits and quality assurance checks

Create a reporting template that tracks key metrics and insights

Review email compliance rules and create a checklist for approvals

Ask to own a recurring campaign and improve it over three sends