Editorial Manager
Career GuideKey Responsibilities
- Build and maintain the editorial calendar
- Assign stories and manage workloads
- Edit and proofread content for clarity and accuracy
- Maintain style guidelines and brand voice
- Coach writers and editors through feedback and training
- Coordinate with design, marketing, and product teams
- Manage content workflows and approvals
- Track content performance and report results
- Oversee freelance hiring, onboarding, and budgets
- Ensure ethical standards and fact checking practices
Top Skills for Success
Editing
Copyediting
Proofreading
Storytelling
Content Strategy
Editorial Planning
Style Guide Management
Project Management
People Management
Stakeholder Management
Performance Coaching
Content Analytics
Career Progression
Can Lead To
Senior Editorial Manager
Managing Editor
Editor in Chief
Head of Content
Content Director
Transition Opportunities
Content Marketing Manager
Brand Manager
Communications Manager
UX Writer
Knowledge Management Lead
Common Skill Gaps
Often Missing Skills
Content MeasurementBudget ManagementCross Functional CommunicationEditorial OperationsSearch OptimizationWorkflow Tooling
Development SuggestionsBuild a simple measurement routine using a small set of agreed metrics, lead at least one end to end content project with timelines and dependencies, and practice presenting results to non editorial partners. Ask to own a small budget line such as freelancers, and standardize workflows using clear briefs, checklists, and review stages.
Salary & Demand
Median Salary Range
Entry LevelUSD 55,000 to 75,000
Mid LevelUSD 75,000 to 105,000
Senior LevelUSD 105,000 to 145,000
Growth Trend
Stable demand with continued hiring in digital publishing, content marketing, and product led companies. Competition is higher for top roles, with employers prioritizing strong leadership and measurable content impact.Companies Hiring
Major Employers
Condé NastThe New York TimesThe Washington PostVox MediaBuzzFeedDotdash MeredithNetflixHubSpotSalesforceShopify
Industry Sectors
Media and publishingMarketing agenciesSoftware as a serviceEcommerceConsumer brandsEducation technologyHealthcareFinancial services
Recommended Next Steps
1
Create a portfolio that shows before and after edits and the outcomes achieved2
Write a one page editorial strategy for a sample brand with audience, goals, and content themes3
Build an editorial calendar template and use it to plan a month of content4
Strengthen leadership skills by mentoring a writer or leading peer reviews5
Learn basic content analytics and report on three recent pieces using a consistent format6
Standardize a style guide and apply it across a small content set7
Update your resume with measurable impact such as engagement, conversion, retention, or time saved