Director of Market Intelligence

Career Guide

Leads the market and competitive intelligence function to guide company strategy, product, and go‑to‑market decisions. Designs and oversees research, synthesizes data on customers, markets, and rivals, and delivers executive-ready insights that influence planning and investments.

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Key Responsibilities

Define market intelligence strategy and roadmap
Lead primary and secondary research programs
Develop market sizing, segmentation, and forecasting models
Produce competitor analyses, win/loss, and battlecards
Translate findings into executive briefings and recommendations
Partner with product, marketing, and sales on go-to-market
Select and manage research vendors, tools, and budgets

Career Progression

Can Lead To

Senior Director of Market Intelligence

Vice President of Market/Competitive Intelligence

Director/VP of Corporate Strategy

Transition Opportunities

Product Marketing Director

Customer/Consumer Insights Director

Corporate Strategy Director

Business Development Strategy Lead

Common Skill Gaps

Often Missing Skills

Primary research design (surveys, interviews) and synthesisCompetitive intelligence frameworks and win/loss programsMarket sizing and forecasting methodsHands-on proficiency with BI/CI platforms and data sources

Development SuggestionsComplete a structured market research course (e.g., Insights Association or a university/certificate) and execute a capstone study. Launch a small win/loss program, build battlecards, and practice dashboards in Tableau/Power BI using public data and trials of tools like AlphaSense/Similarweb.

Market Intelligence Report

Director of Market Intelligence is part of the Market Research category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$135,000-$160,000

Mid Level$160,000-$200,000

Senior Level$200,000-$260,000

Growth Trend

growing | More firms investing in data-driven strategy and competitive analysis

Companies Hiring

Major Employers

AmazonMicrosoftThermo Fisher Scientific

Industry Sectors

TechnologyHealthcare & Life SciencesManufacturing & IndustrialConsumer Goods (CPG)Financial Services

Recommended Next Steps

Pursue SCIP CIP-I or Insights Association PRC preparation to formalize CI/MR methods

Build a portfolio: market size model, competitor teardown, and an executive insights brief tied to a real product

Join SCIP and attend IIeX/GreenBook or AMA events to network with hiring leaders and benchmark tooling