Director of Growth Marketing, Fintech

Career Guide
Leads data-driven customer acquisition, activation, and retention for a fintech company. Owns growth strategy, budgets, channels, experimentation, and lifecycle programs to drive revenue and efficient unit economics while ensuring compliant marketing practices.

Key Responsibilities

  • Set growth strategy, KPIs, and budget across the full funnel
  • Own acquisition channels (SEM, paid social, affiliates, partnerships)
  • Build lifecycle/CRM programs (email, push, in-app) to drive retention and LTV
  • Design and run experiments; optimize conversion across web/app
  • Develop attribution and reporting; forecast CAC, LTV, and payback
  • Manage tech stack (analytics, MMPs, marketing automation) and vendors
  • Partner with Product, Data, Legal/Compliance on onboarding and disclosures
  • Hire, mentor, and manage a high-performing growth team

Career Progression

Can Lead To
Senior Director of Growth Marketing
VP Growth / VP Marketing
Chief Marketing Officer (CMO)
Transition Opportunities
Growth Product Manager
Product Marketing Director
Director of Revenue Operations
Head of Lifecycle Marketing/CRM

Common Skill Gaps

Often Missing Skills
Multi-touch attribution and incrementality testingSKAdNetwork and privacy-first mobile measurementMarketing mix modeling and forecastingRegulatory-aware fintech marketing (UDAAP/FCRA)SQL for cohort analysis and LTV/CAC modeling
Development SuggestionsTake courses on attribution/MMM and privacy-first measurement (e.g., AppsFlyer, Meta); build a portfolio project modeling LTV/CAC with SQL or a BI tool and documenting experiment design, results, and learnings.

Salary & Demand

Median Salary Range
Entry Level$150,000-$180,000
Mid Level$180,000-$220,000
Senior Level$220,000-$270,000
Growth Trend
stable

Companies Hiring

Major Employers
StripeBlock (Square, Cash App)SoFi
Industry Sectors
Financial Technology (Fintech)Payments and Digital BankingLending and Investment Platforms

Recommended Next Steps

1
Earn Google Ads, Meta Blueprint, and Braze certifications; run small-budget campaigns to produce measurable case studies.
2
Complete a growth experimentation program (e.g., Reforge Growth/Experimentation) and execute a 90-day test plan with weekly readouts.
3
Join fintech marketing communities (e.g., Fintech Marketing Hub, RevGenius) and schedule 5–10 informational chats; seek fractional or project work to apply skills.