Director of Growth Marketing, Fintech

Career Guide

Leads data-driven customer acquisition, activation, and retention for a fintech company. Owns growth strategy, budgets, channels, experimentation, and lifecycle programs to drive revenue and efficient unit economics while ensuring compliant marketing practices.

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Key Responsibilities

Set growth strategy, KPIs, and budget across the full funnel
Own acquisition channels (SEM, paid social, affiliates, partnerships)
Build lifecycle/CRM programs (email, push, in-app) to drive retention and LTV
Design and run experiments; optimize conversion across web/app
Develop attribution and reporting; forecast CAC, LTV, and payback
Manage tech stack (analytics, MMPs, marketing automation) and vendors
Partner with Product, Data, Legal/Compliance on onboarding and disclosures
Hire, mentor, and manage a high-performing growth team

Career Progression

Can Lead To

Senior Director of Growth Marketing

VP Growth / VP Marketing

Chief Marketing Officer (CMO)

Transition Opportunities

Growth Product Manager

Product Marketing Director

Director of Revenue Operations

Head of Lifecycle Marketing/CRM

Common Skill Gaps

Often Missing Skills

Multi-touch attribution and incrementality testingSKAdNetwork and privacy-first mobile measurementMarketing mix modeling and forecastingRegulatory-aware fintech marketing (UDAAP/FCRA)SQL for cohort analysis and LTV/CAC modeling

Development SuggestionsTake courses on attribution/MMM and privacy-first measurement (e.g., AppsFlyer, Meta); build a portfolio project modeling LTV/CAC with SQL or a BI tool and documenting experiment design, results, and learnings.

Market Intelligence Report

Director of Growth Marketing, Fintech is part of the Digital Marketing category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$150,000-$180,000

Mid Level$180,000-$220,000

Senior Level$220,000-$270,000

Growth Trend

stable

Companies Hiring

Major Employers

StripeBlock (Square, Cash App)SoFi

Industry Sectors

Financial Technology (Fintech)Payments and Digital BankingLending and Investment Platforms

Recommended Next Steps

Earn Google Ads, Meta Blueprint, and Braze certifications; run small-budget campaigns to produce measurable case studies.

Complete a growth experimentation program (e.g., Reforge Growth/Experimentation) and execute a 90-day test plan with weekly readouts.

Join fintech marketing communities (e.g., Fintech Marketing Hub, RevGenius) and schedule 5–10 informational chats; seek fractional or project work to apply skills.