Director of Digital Partnerships

Career Guide

Leads the strategy and execution of partnerships with digital platforms, vendors, and publishers to drive revenue and product reach. Identifies, negotiates, and manages deals, oversees partner performance, and aligns product, marketing, and sales to deliver joint outcomes.

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Key Responsibilities

Define partnership strategy and target ecosystem (platforms, channels, alliances)
Source, evaluate, and negotiate partnership deals and co-marketing agreements
Structure contracts (MSA/SOW), pricing, and incentive models with Legal/Finance
Own partner pipeline and forecast in CRM; report on KPIs and ROI
Lead partner onboarding, enablement, and joint go-to-market plans
Collaborate with Product/Marketing/Sales on integrations and co-selling motions
Monitor performance, optimize agreements, and manage renewals/escalations

Career Progression

Can Lead To

Senior Director of Partnerships

Vice President of Partnerships/Business Development

Head of Alliances & Channels

General Manager (GM), Partnerships/BD

Transition Opportunities

Corporate Development (M&A) Director

Product Partnerships Lead

Channel Sales Director

Strategy & Operations Director

Common Skill Gaps

Often Missing Skills

Alliance lifecycle management and partner program designContract negotiation specifics (MSA/SOW, data/privacy clauses)Digital media/retail media ecosystem fluencyTechnical partnership enablement (APIs, integrations)Partnership performance modeling and ROI attribution

Development SuggestionsTake ASAP CA-AM and IAB digital media courses; run a small co-marketing or integration pilot with a vendor, build an ROI model/dashboard, and practice term-sheet drafting using public templates.

Market Intelligence Report

Director of Digital Partnerships is part of the Revenue Partnerships category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$130,000-$160,000

Mid Level$160,000-$200,000

Senior Level$200,000-$260,000

Growth Trend

growing

Companies Hiring

Major Employers

GoogleAmazonAdobe

Industry Sectors

TechnologyMedia & EntertainmentAdvertising & MarketingRetail & E-commerce

Recommended Next Steps

Earn ASAP CA-AM; create a partner strategy, scorecard, and 12-month GTM plan for a target platform.

Stand up a Salesforce (or similar) partner pipeline with defined stages; report KPIs and practice redlining using open contract templates.

Conduct 8–10 informational interviews with partnership leaders; join ASAP or Partnership Leaders and present a case study of a pilot deal.