Commercial Director Digital Health

Career Guide

A Commercial Director in Digital Health leads revenue growth for healthcare technology products and services. The role blends go to market strategy, enterprise sales leadership, partnerships, and pricing to expand adoption with providers, payers, employers, life sciences, and consumers.

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Key Responsibilities

Set commercial strategy aligned to product roadmap and customer needs
Own revenue targets and forecast accuracy
Lead enterprise sales cycles from discovery to contract close
Build and manage strategic partnerships
Develop pricing strategy and packaging
Define market segments and ideal customer profiles
Create sales enablement materials and playbooks
Improve pipeline generation through campaigns and outbound motions
Negotiate contracts and coordinate with legal and compliance
Partner with product and clinical teams to shape value proposition
Track performance metrics and report to executive leadership
Recruit, coach, and develop commercial team members

Top Skills for Success

Executive Communication

Stakeholder Management

Negotiation

Strategic Planning

Revenue Forecasting

Enterprise Sales

Partnership Development

Pricing Strategy

Market Segmentation

Healthcare Regulation Awareness

Reimbursement Knowledge

Clinical Workflow Understanding

Career Progression

Can Lead To

Vice President Commercial

Vice President Sales

Vice President Business Development

General Manager Chief Revenue Officer

Transition Opportunities

Product Marketing Director Strategy Director Operations Director Corporate Development Director

Common Skill Gaps

Often Missing Skills

Reimbursement KnowledgeProcurement Process ManagementHealthcare Regulation AwarenessSecurity and Privacy FundamentalsValue Based Care KnowledgeImplementation Planning

Development SuggestionsBuild exposure through deal reviews, shadow implementation teams, and targeted learning on reimbursement, contracting, and privacy. Practice translating clinical and financial outcomes into simple executive narratives and measurable business cases.

Market Intelligence Report

Commercial Director Digital Health is part of the Business Development category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry LevelUSD 160,000 to 210,000 base salary

Mid LevelUSD 210,000 to 270,000 base salary

Senior LevelUSD 270,000 to 350,000 base salary

Growth Trend

Strong demand, driven by increased adoption of virtual care, remote monitoring, and data driven care delivery. Hiring is most active in companies with proven product market fit and clear reimbursement or enterprise budget alignment.

Companies Hiring

Major Employers

Teladoc HealthAmwellOmada HealthHims and HersDexcomPhilipsEpicOracle HealthIQVIAUnitedHealth GroupCVS HealthAmazon Health Services

Industry Sectors

Digital therapeuticsVirtual careRemote patient monitoringHealthcare analyticsElectronic health recordsPharmacy technologyPayer technologyProvider servicesLife sciences technology

Recommended Next Steps

Pick a target customer segment and refine a clear value proposition for that segment

Create a repeatable sales process with defined stages and exit criteria

Build a pricing and packaging one pager and test it with prospects

Develop a library of quantified case studies and proof points

Strengthen cross functional routines with product, clinical, legal, and finance

Audit pipeline quality and improve lead sources that convert to late stage deals

Prepare an executive level quarterly business review template

Network with healthcare buyers and attend digital health conferences focused on your segment