Business Development Manager (B2B Services)

Career Guide

Identifies and wins new B2B clients for service offerings, building and managing a pipeline from prospecting to close. Leads discovery, crafts proposals, negotiates terms, and coordinates handoff to delivery teams to drive revenue and long-term partnerships.

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Key Responsibilities

Build and manage outbound prospecting campaigns and lead pipeline
Run discovery calls to qualify needs and solution fit
Develop proposals, pricing, and statements of work (SOWs)
Negotiate terms, navigate procurement, and close deals
Forecast revenue and maintain CRM hygiene and dashboards
Coordinate with marketing on campaigns and lead quality
Partner with delivery/customer success for smooth handoffs
Map target accounts and plan territories/verticals

Career Progression

Can Lead To

Senior Business Development Manager

Director of Business Development

Head of Strategic Partnerships

Enterprise Account Executive

Transition Opportunities

Partner/Alliances Manager

Revenue Operations Manager

Product Marketing Manager

Customer Success Manager

Common Skill Gaps

Often Missing Skills

Outbound prospecting (cold email/calling, sequencing)Structured discovery and qualification (e.g., MEDDICC/BANT)Sales forecasting and pipeline analytics in CRMProposal/SOW writing and RFP managementContract negotiation and procurement processes

Development SuggestionsComplete a structured sales methodology course (MEDDICC or Challenger) and run a 4–6 week outbound sprint using Salesforce or HubSpot, building dashboards to forecast and reviewing weekly with a mentor.

Market Intelligence Report

Business Development Manager (B2B Services) is part of the Business Development category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$65,000-$85,000

Mid Level$90,000-$120,000

Senior Level$125,000-$165,000

Growth Trend

growing - Companies expanding B2B revenue channels and partnerships.

Companies Hiring

Major Employers

SalesforceAccentureADP

Industry Sectors

Technology (SaaS & Cloud)Professional Services & ConsultingHR & Payroll Services

Recommended Next Steps

Earn a recognized sales credential (e.g., CSP) and complete Salesforce Trailhead: CRM Basics and Sales Cloud trails.

Take a MEDDICC or Challenger program; apply it by booking 10+ discovery calls with ICP prospects using a sequencer (Outreach/HubSpot).

Create a 30-60-90 day business plan for a target vertical, including account map, outreach cadence, sample proposal, and forecast model.